1. Marketings Critical role Input Output Industry Market reaction
11 Industry Market Input Output Transaction 1.Marketing’s Critical role
How Important Is Marketing? LL Marketing and not technology will decide future success and failure Bill gates L]Marketing isn't somebody's responsibility marketing is everybody' s responsibility. Jack Welch LA There are only two functions that add value to a business organization- innovation and marketing Everything else produces cost Peter drucker
12 How Important Is Marketing? “Marketing and not technology will decide future success and failure.” Bill Gates “Marketing isn’t somebody’s responsibility; marketing is everybody’s responsibility.” Jack Welch “There are only two functions that add value to a business organization – innovation and marketing. Everything else produces cost.” Peter Drucker
Simple marketing System CommuNieation Goods/services Industry Market (a collection (a collection of sellers) Money of Buyers) formatio
13 Simple Marketing System Industry (a collection of sellers) Market (a collection of Buyers) Goods/services Money Communication Information
2.The basic questions for marketing Expert's POV Middleman's Marketing Customers POV POV Company's Pov
14 2.The basic questions for marketing Customer’s POV Middleman’s POV Expert’s POV Company’s POV Marketing
The four basic questions for Marketing 1 Who are our customers? 2 What they want? 3 What can we do for them? 4 What benefits for both? 15
15 1 Who are our customers? 2 What they want? 3 What can we do for them? 4 What benefits for both? The four basic questions for Marketing