复旦大学管理学院：《营销管理》PPT讲义（英文版）_Chapter5 Dealing with the competition

Introduc- tion:E Chapter5 Dealing with the competition slides Case Locating Advantages Questions. BACK Readings

Chapter5 Dealing with the competition Locating Advantages Introduc￾tion Slides Case Questions Readings BACK

Strategic Objectives Market Opportunity Analysis Environ Consumer Competition Market ment Behavior Analysis Analysis Analysis Analysis Market Segmentation Targeting and Positioning

2 Strategic Objectives Market Opportunity Analysis Environ￾ment Analysis Consumer Behavior Analysis Competition Analysis Market Analysis Market Segmentation Targeting and Positioning

Kotler on marketing Poor firms ignore their competitors, Average firms copy their competitors, Winning firms lead their competitors

3 Kotler on Marketing Poor firms ignore their competitors; Average firms copy their competitors; Winning firms lead their competitors

Introduction Coke and Pepsi CLICK RE

Introduction Coke and Pepsi

HERE ontent 1.Identifying Competitors 2. Analyzing Competitors 3. Competitive Strategies

1.Identifying Competitors 2.Analyzing Competitors 3.Competitive Strategies