Introduc tion= Chapter 1 Understanding Marketing Management slides- <> Marketing in s Case he 21th centur - Questions BACK Readings
Marketing in the 21th century Chapter 1 Understanding Marketing Management Slides Case Readings BACK Questions Introduction
Back 1. Marketings Critical role 2. The basic questions for marketing 3. What's marketing 4. Core Concepts of Marketing 5. The Adoption of Marketing 6. The Implementation of Marketing 7. How to marketing efficiently
1. Marketing’s Critical role 2. The basic questions for marketing 4. Core Concepts of Marketing 5. The Adoption of Marketing 6. The Implementation of Marketing 7. How to marketing efficiently Back 3. What’s marketing
Framework of Marketing Management Marketing Philosophy Marketing Strategy Marketing Research Environment Customer Market Competition Analysis Analysis Analysis Analysis Segmenting and Positioning Marketing Mix Product Price Place Promotion Policy Policy Policy Policy Competitive strategy c Marketing Management
8 Framework of Marketing Management Marketing Management Competitive strategy Marketing Mix Segmenting and Positioning Marketing Strategy Marketing Research Marketing Philosophy Pro moti on P Plac e Poli Pric e Poli Environment Analysis Customer Analysis Competition Analysis Market Analysis Product Policy Price Policy Place Policy Promotion Policy
Marketing House product rIcIng placing promotion Products MⅸX Positioning Branding Segmentation and Targeting Buyer's behavior acaI
9 product pricing placing promotion Products Mix Positioning Branding Segmentation and Targeting Buyer’s behavior Marketing House
The basic steps for Marketing Research Analyze the situation STP Set strategy Marketing Mix Formulate action plan Implement Implement and Control monitor
10 The basic steps for Marketing Research STP Marketing Mix STP Implement Control Analyze the situation Formulate action plan Set strategy Implement and monitor