Introduc tion Chapter 9 Pricing Strategy Sides Cases Providing the \ae Questions Readings BACK
Chapter 9 Pricing Strategy Introduction Slides Cases Questions Readings BACK
向题的提出 平价大药房 缘何走俏上海 CLICK HERE
问题的提出 平价大药房 缘何走俏上海
cuc ontent 1. Price Setting 2. Price Adapting 3. Price Changes
1. Price Setting 2.Price Adapting 3.Price Changes
What is Price? The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service
4 The amount of money charged for a product or service,or the sum of the values that consumers exchange for the benefits of having or using the product or service. What is Price?
1. Factors affecting price decisions Internal External factors factors Nature of the market and Marketing demand objectives Pricing Marketing decision Competitors; mix strategy; Other Costs environment Organizational factors(economy, consideration reseller, government
5 1.Factors affecting price decisions • Internal factors Marketing objectives; Marketing mix strategy; Costs; Organizational consideration External factors Nature of the market and demand; Competitors; Other environment factors(economy, reseller, government Pricing decision