3. What's Marketing(1) Strategy Innova- tion Customer Knowl- Shared edge Value As Philosophy 1
16 Innovation Strategy Customer Shared Value Knowledge As Philosophy 3. What’s Marketing (1)
Company Orientations Production Product Selling Marketing Social Marketing Concept Concept Concept Concept Concept
17 Company Orientations Production Concept Product Concept Selling Concept Marketing Concept Social Marketing Concept
Production Concept Consumers prefer products that are widely available and inexpensive AMERICAN ★》★
18 Production Concept Consumers prefer products that are widely available and inexpensive
Product Concept Consumers favor products that offer the most quality, performance, or innovative features XINFE ELECTRIC新飞电器 F料毛sEC胖
19 Product Concept Consumers favor products that offer the most quality, performance, or innovative features
Selling Concept Consumers will buy products only if the com pany aggressively promotes/sells these products
20 Selling Concept Consumers will buy products only if the company aggressively promotes/sells these products