introducE Chapter 11 Integrated Marketing tion Communication Slides Questions. JANUARY BACK Readings
Chapter 11 Integrated Marketing Communication Introduction Slides Case Questions Readings BACK
Introduction Hero? CLICK HER
“Hero” Introduction
1. IMO The marketing communications Mix 3. Effective Communications 4. Developing managing Advertising program
1. IMC 2. The Marketing Communications Mix 3. Effective Communications 4. Developing & Managing Advertising Program
1. The Integrated Marketing Communication Integrated Marketing Communications is a way of looking at the whole marketing process from the point of receiver
4 1.The Integrated Marketing Communication Integrated Marketing Communications is a way of looking at the whole marketing process from the point of receiver
2. The Principles of Imo H It's a stimulus-Response model Marketer sends out stimulus Consumer responds to these A It's a two-way process based on a common field of experience Senders Receivers field of Message field of experience experience
5 2.The Principles of IMC It’s a Stimulus-Response Model: Marketer sends out stimulus Consumer responds to these It’s a two-way process based on a common field of experience: Sender’s field of experience Receiver’s field of experience Message