MARKETING MANAGEMENT YIM工NSUN E-mail: ymsun @fdbcc com TEL65642557 SCHOOL OF MANAGEMENT FUDAN UNIVERSITY
MARKETING MANAGEMENT YIMIN SUN E-mail: ymsun@fdbcc.com TEL:65642557 SCHOOL OF MANAGEMENT FUDAN UNIVERSITY
Marketing IQ If you sell something that competes in the same category as a product offered by another company, that company is your competitor. (F or T) a temporary 10% price reduction is more effective at generating sales than a 10% increase in advertising during a comparable period ( F or T) Brand loyalty is alive and well.(F or T) It is more profitable to retain current customers than to find new ones.(F or T)
2 Marketing IQ • If you sell something that competes in the same category as a product offered by another company, that company is your competitor. (F or T) • A temporary 10% price reduction is more effective at generating sales than a 10% increase in advertising during a comparable period. (F or T) • Brand loyalty is alive and well. (F or T) • It is more profitable to retain current customers than to find new ones. (F or T)
Marketing IQ EXercise( contd. The goal of advertising is to increase sales. (F or T) A successful ad is one people will remember and talk about Consumers usually do a lot of searching before they buy expensive products.(F or T) The speed of adoption of new technology depends on its relative advantage and compatibility with existing products, rather than how much better it is over what is available in the market. (For
3 Marketing IQ Exercise (contd.) • The goal of advertising is to increase sales. (F or T) • A successful ad is one people will remember and talk about. • Consumers usually do a lot of searching before they buy expensive products. (F or T) • The speed of adoption of new technology depends on its relative advantage and compatibility with existing products, rather than how much better it is over what is available in the market. (F or T)
There is no magic potion to cure all ills
4 There is no magic potion to cure all ills
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