2 Core Marketing Concepts Needs,wants, and demands Markets Products and services Exchange, Value, transactions, satisfaction, and relationships and quality
② Core Marketing Concepts Needs, wants, and demands Products and services Value, satisfaction, and quality Exchange, transactions, and relationships Markets
hNCE中 ●●●●● 工合工 a.Needs,Wants and Demands? Needs -state of felt deprivation for basic items such as food and clothing and complex needs such as for belonging. i.e.I am hungry. Wants-form that a human need takes as shaped by culture and individual personality. i.e.I want a hamburger,French fries,and a soft drink. Demands-human wants backed by buying power. i.e.I have money to buy this meal
• Needs - state of felt deprivation for basic items such as food and clothing and complex needs such as for belonging. i.e. I am hungry. • Wants - form that a human need takes as shaped by culture and individual personality. i.e. I want a hamburger, French fries, and a soft drink. • Demands - human wants backed by buying power. i.e. I have money to buy this meal. a. Needs, Wants and Demands?
b.Marketing offers-products,services and experiences Products Anything that can be Offered to a Market to Satisfy a Need or Want Experiences Persons Places Organizations Information Ideas Services Activities or Benefits Offered for Sale That Are Essentially Intangible and Don't Result in the Ownership of Anything
Products Anything that can be Offered to a Market to Satisfy a Need or Want Experiences Persons Places Organizations Information Ideas b. Marketing offers-products, services and experiences Services Activities or Benefits Offered for Sale That Are Essentially Intangible and Don’t Result in the Ownership of Anything
hNCE中 工合工 粥 c.Value and satisfaction Value Gained From Owning a Product and Costs of Obtaining the Product is Customer Value Product's Perceived Performance in Delivering Value Relative to Buyer's Expectations is Customer Satisfaction
c. Value and satisfaction Product’s Perceived Performance in Delivering Value Relative to Buyer’s Expectations is Customer Satisfaction Value Gained From Owning a Product and Costs of Obtaining the Product is Customer Value
d.Exchange and relationships Exchanges Relationships The act of obtaining Building a Marketing a desired object Network Consisting of from someone by The Company and All offering something Its Supporting in return. Stakeholders
Exchanges The act of obtaining a desired object from someone by offering something in return. Relationships Building a Marketing Network Consisting of The Company and All Its Supporting Stakeholders d. Exchange and relationships