hNCE中 0●●●0a 工合工 粥 Stakeholder: Parties with an interest in a firm's decision-making. i.e.employees,customers, suppliers,competitors, shareholders,etc
Stakeholder: Parties with an interest in a firm’s decision-making. i.e. employees, customers, suppliers, competitors, shareholders, etc
e.Markets People Who Exhibit Need Market- Actual the set of all Buyers actural and Resources to potential buyers Exchange of a product or service. Potential Buyers Willingness to Exchange
e. Markets People Who Exhibit Need Resources to Exchange Willingness to Exchange Unexpected Situational Factors Attitudes of Others Ethical Potential Buyers Market – the set of all actural and potential buyers of a product or service. Actual Buyers
工合工 Modern Marketing System Suppliers Competitors Company (Marketer） Marketing Intermediaries Environment End User Market
Suppliers End User Market Marketing Intermediaries Competitors Company (Marketer) Environment Environment Modern Marketing System
上 Designing A Customer-driven Marketing Strategy Marketing management The art science of choosing target markets and building profitable relationships with them
2. Designing A Customer-driven Marketing Strategy The art & science of choosing target markets and building profitable relationships with them Marketing management
hCE中 工合工 1Selecting customers to serve Marketing management is customer management and demand management 2 Choosing a value proposition 3 Marketing management orientations
① Selecting customers to serve Marketing management is customer management and demand management ② Choosing a value proposition ③ Marketing management orientations