Chapter 8 Marketing Channels and Supply Chain Management
Chapter 8 Marketing Channels and Supply Chain Management
Issues Concerning Distribution Channels What Role Does What is the Nature Physical Distribution Of Distribution Play in Attracting Channels? and Satisfying Customers? How do Channel What Problems do Firms Interact and Companies Face in Organize to do the Work of the Designing and Managing Their Channel? Channels?
What is the Nature Of Distribution Channels? How do Channel Firms Interact and Organize to do the Work of the Channel? Issues Concerning Distribution Channels What Problems do Companies Face in Designing and Managing Their Channels? What Role Does Physical Distribution Play in Attracting and Satisfying Customers?
Distribution Channels 1.What is a distribution channel? 2. Why are marketing intermediaries used? 3. Distribution channel functions 4. Number of channel levels 5. Conventional Marketing Channel Vs.a Vertical Marketing System
一．Distribution Channels 1. What is a distribution channel? 2. Why are marketing intermediaries used? 3. Distribution channel functions 4. Number of channel levels 5. Conventional Marketing Channel Vs. a Vertical Marketing System
1.What is a Distribution Channel? A set of interdependent organizations (intermediaries)involved in the process of making a product or service available for use or consumption by the consumer or business user. Marketing Channel decisions are among the most important decisions that management faces and will directly affect every other marketing decision
1. What is a Distribution Channel? ⚫ A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user. ⚫ Marketing Channel decisions are among the most important decisions that management faces and will directly affect every other marketing decision
2.Why are Marketing Intermediaries Used? The use of intermediaries results from their greater efficiency in making goods available to target markets. Offer the firm more than it can achieve on it's own through the intermediaries: ●Contacts, 。Experience, 。Specialization, ●Scale of operation. Purpose:match supply from producers to demand from consumers
2. Why are Marketing Intermediaries Used? ⚫ The use of intermediaries results from their greater efficiency in making goods available to target markets. ⚫ Offer the firm more than it can achieve on it’s own through the intermediaries: ⚫ Contacts, ⚫ Experience, ⚫ Specialization, ⚫ Scale of operation. ⚫ Purpose: match supply from producers to demand from consumers