工合工 Marketing:managing Company and profitable customer marketing relationships strategy Consumer The marketing Segmentation, markets environment and consumer targeting, buyer behavior and positioning Product,service Integrated and branding Pricing Marketing channels marketing strategies strategies communication
Marketing: managing profitable customer relationships Company and marketing strategy The marketing environment Consumer markets and consumer buyer behavior Segmentation, targeting, and positioning Product, service and branding strategies Pricing strategies Marketing channels Integrated marketing communication
Chapter 1 Marketing:Managing Profitable Customer Relationships
Chapter 1 Marketing: Managing Profitable Customer Relationships
NCE十 ●●●● 工合工 粥 教学目的：本章从市场营销学对“市场” 一词的理解出发，使学生了解市场的功能 作用，并建立起市场营销的基本概念，明确 认识市场营销的重要性和企业市场营销活动 应树立的指导思想。 。 教学重点：市场的含义、类型；市场营销 的含义及有关的概念；市场营销管理及其哲 学观念。 教学难点：区分市场营销与推销
• 教学目的：本章从市场营销学对“市场” 一词的理解出发，使学生了解市场的功能、 作用，并建立起市场营销的基本概念，明确 认识市场营销的重要性和企业市场营销活动 应树立的指导思想。 • 教学重点：市场的含义、类型；市场营销 的含义及有关的概念；市场营销管理及其哲 学观念。 • 教学难点：区分市场营销与推销
0●ong0 What is marketing Marketing management Customer relationship management Review and discussion
What is marketing Marketing management Customer relationship management Review and discussion
C王十 ●●●0● 工合工 1.What is Marketing? ①Marketing defined A social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others
1. What is Marketing? A social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others. ①Marketing defined