0●0 Marketing 郭虹 经济管理学院 wishg@126.com
Marketing 郭虹 经济管理学院 wishg@126.com
NCE中 工合工 Objective This course was developed to provide students with fundamental knowledge of marketing and background for making marketing decisions and to develop their capacity to assess and solve marketing problems through lecture and discussion
Objective • This course was developed to provide students with fundamental knowledge of marketing and background for making marketing decisions and to develop their capacity to assess and solve marketing problems through lecture and discussion
Approach This course will be taught through lectures, discussions and case studying Students participation is a key element in the le arning situation and your active involvement in course activities is expected
Approach • This course will be taught through lectures, discussions and case studying. • Students participation is a key element in the le arning situation and your active involvement in course activities is expected
hNCE中 工合工 粥 Reference book Principles of Marketing (11th Edition) By Philip Kotler,Gary Armstrong
Reference book Principles of Marketing (11th Edition) By Philip Kotler, Gary Armstrong
a.Ba.e Assessment Attendance participation 40% Final marks 60% total 100%
Assessment Attendance & participation 40% Final marks 60% total 100%