Is6000 - Seminar 9ResearchMethodsQuantitative-Surveys
IS6000 – Seminar 9 Research Methods Quantitative – Surveys 1
Quantitative methodsEmphasisonguantitativedataNumbers>valuesandlevelsofconstructsAnalysisofnumbers>scientificevidenceofphenomenonReality isObjectiveSimpleFixedCanbe measured
Quantitative methods Emphasis on quantitative data Numbers → values and levels of constructs Analysis of numbers → scientific evidence of phenomenon Reality is Objective Simple Fixed Can be measured 2
Quantitative methodsMeasurement most important thingConnectionbetweenempiricalobservationandmathematicalexpression
Quantitative methods Measurement most important thing Connection between empirical observation and mathematical expression 3
Quantitative methodsDeveloptheory&hypothesesDevelopinstrumentsCollectempiricaldataAnalyzedataEvaluateresults
Quantitative methods Develop theory & hypotheses Develop instruments Collect empirical data Analyze data Evaluate results 4
Quantitative data typesPerceptual data (subjective)Indicateagreementoropinion,e.g.,5-pointscaleForexampleManagementinyourcompanyisincompetentKnowledgesharingisawasteoftimeTobeeffective,aC2C websiteneedstobelocalized1(stronglyagree)-5(stronglydisagreeThis softwareis...1 (useless)-5 (useful)1 (easyto learn)-5 (difficulttolearn)
Quantitative data types Perceptual data (subjective) Indicate agreement or opinion, e.g., 5-point scale For example Management in your company is incompetent Knowledge sharing is a waste of time To be effective, a C2C website needs to be localized 1 (strongly agree) – 5 (strongly disagree) This software is. 1 (useless) – 5 (useful) 1 (easy to learn) – 5 (difficult to learn) 5