COMP7880: E-Business StrategiesExploringnewmarketspacesDickson K.W. ChiuPhD,SMIEEE,SMACM,LifeMHKCSJelassi & Enders:Chapter 7
Dickson K.W. Chiu PhD, SMIEEE, SMACM, Life MHKCS Jelassi & Enders: Chapter 7 COMP7880: E-Business Strategies Exploring new market spaces
OurRoadmapMobile e-commerce strategyE-business strategyStrategicStrategyStrategyformulationanalysisimplementationExternalanalysisInternalStrategyorganisationoptionsSustainingExploringInteraction withnew marketImplementationcompetitivesuppliersadvantagespacesInternalanalysisCreating andInteractionwithcapturingusers/customersvalueCOMP7880-EN-2
Strategy options External analysis Internal analysis Sustaining competitive advantage Internal organisation Implementation Exploring new market spaces Interaction with suppliers Interaction with users/customers Creating and capturing value Strategic analysis Strategy implementation E-business strategy Mobile e-commerce strategy Opportunities/ threats Strengths/ weaknesses Our Roadmap Strategy formulation COMP7880-EN-2
Value curve provides insights intonew market spacesHighValye.curye oftraditignalbookstoresPriceSpeedConvenienceSelectionFace-to-faceinteractionrangeDimensionsof benefitCOMP7880-EN-3
Dimensions of benefit Convenience Selection range Value curve of traditional bookstores Speed Face-to-face interaction High Performance Price Value curve provides insights into new market spaces COMP7880-EN-3
The first step leading to valueinnovations is the 'visual awakening Assignment for team exerciseActivities. Pick a specific company offering.Eachteammemberwritesdownwhathe/she considers to be the keyproduct/serviceelements·As a group discuss and reach consensuson the key elements.Rate the offering's level on each keyelement against the main competitors?Do you see other competitors withradicallydifferent valuecurves?COMP7880-EN-4
The first step leading to value innovations is the ‘visual awakening’ ◼ Assignment for team exercise • Pick a specific company offering • Each team member writes down what he/she considers to be the key product/service elements • As a group discuss and reach consensus on the key elements • Rate the offering's level on each key element against the main competitors • Do you see other competitors with radically different value curves? Activities Objective Draw the value curve of a specific offering and compare it with competitors COMP7880-EN-4
Display the current situation of theoffering selectedValue curve ofVery highHighOfferingAveragelevelLowVery lowNonexistentKeyelementsCOMP7880-EN-5
Display the current situation of the offering selected ◼ Value curve of . . . . . . . . . . . Offering level Very high High Average Low Very low Non existent Key elements COMP7880-EN-5