COMP7880: E-BusinesssStrategiesIntroductionPhD,SMIEEE,SMACM,LifeMHKCSJelassi & Enders: Chapter 1-2
1 PhD, SMIEEE, SMACM, Life MHKCS Jelassi & Enders: Chapter 1-2 COMP7880: E-Business Strategies Introduction
Tentative TopicsIntroduction and overview1.External and internal analysis2.Strategy options in e-business markets3.Sustaining competitive advantage4.Exploiting new market spaces5.Strategy for internal organization6.Strategy for interaction with suppliers7.Strategy for interacting with customers8.Creating effective web presence9.MobileCommerce10.Web2.0EnvironmentandSocialNetworks11.COMP7880-Intro-2
COMP7880-Intro-2 Tentative Topics 1. Introduction and overview 2. External and internal analysis 3. Strategy options in e-business markets 4. Sustaining competitive advantage 5. Exploiting new market spaces 6. Strategy for internal organization 7. Strategy for interaction with suppliers 8. Strategy for interacting with customers 9. Creating effective web presence 10. Mobile Commerce 11. Web 2.0 Environment and Social Networks
Scope of Electronic businesse-businessElectroniccommerceMobilee-commerceCOMP7880-Intro-3
e-business Mobile e-commerce Electronic commerce Scope of Electronic business COMP7880-Intro-3
The focus of the cases is on corporatelevel and business unit strategyCorporate-Corporationlevel'strategyBusinessBusinessBusinessBusinessunitunitBunitCunitAstrategyOperational strategyR&DEtc.ProductionCOMP7880-Intro-4
Business unit A Business unit B Business unit C Corporation R&D Production Etc. Corporatelevel strategy Business unit strategy Operational strategy The focus of the cases is on corporate level and business unit strategy COMP7880-Intro-4
Different stages of technologicalrevolutions as their diffusion increasesINSTALLATIONPERIODDEPLOYMENTPERIODPreviousMaturity18599 489108greatsurgeSynergyCgoldenage')CrashFrenzy(gilded age')NextgreatsurgeIrruptionTimeBigNextbig bangbangCOMP7880-Intro-5
Irruption Frenzy (‘gilded age') Synergy (‘golden age') Maturity Previous great surge INSTALLATION PERIOD DEPLOYMENT PERIOD Next great surge Next big bang Big bang Time Degree of diffusion of the technological revolution Crash Different stages of technological revolutions as their diffusion increases COMP7880-Intro-5