COMP7880: E-Business StrategiesStrategy options in e-business marketDickson K.W. ChiuPhD,SMIEEE,SMACM,LifeMHKCSJelassi & Enders:Chapter 5
Dickson K.W. Chiu PhD, SMIEEE, SMACM, Life MHKCS Jelassi & Enders: Chapter 5 COMP7880: E-Business Strategies Strategy options in e-business market
OurRoadmapMobile e-commerce strategyE-business strategyStrategicStrategyStrategyformulationanalysisimplementationExternalanalysisInternalStrategyorganisationoptionsSustainingExploringInteraction withnew marketImplementationcompetitivesuppliersadvantagespacesInternalanalysisCreating andInteractionwithcapturingusers/customersvalueCOMP7880-SO-2
Strategy options External analysis Internal analysis Sustaining competitive advantage Internal organisation Implementation Exploring new market spaces Interaction with suppliers Interaction with users/customers Creating and capturing value Strategic analysis Strategy implementation E-business strategy Mobile e-commerce strategy Opportunities/ threats Strengths/ weaknesses Our Roadmap Strategy formulation COMP7880-SO-2
Differentiation & Price StrategiesCOMP7880-SO-3
Differentiation & Price Strategies COMP7880-SO-3
The strategic triangle -Main drivers of competitiveadvantagePrice/benefitPrice/benefitCostCostCOMP7880-SO-4
Customer Company Competitors Price/ benefit Price/ benefit Cost Cost The strategic triangle – Main drivers of competitive advantage COMP7880-SO-4
StrategictriangledecisionIstheprice/benefitratio(alsocalledvalueformoney)thatweofferbetterthantheprice/benefitratioofourbestcompetitor?Isthevalue that we offertoourcustomersperceivable andimportanttothem?Areourcostsformakingtheproduct(orservice)lowerthanthecoststhatweincur?Is this advantageous positionsustainable into thefuture?
Strategic triangle decision Is the price/benefit ratio (also called value for money) that we offer better than the price/benefit ratio of our best competitor? Is the value that we offer to our customers perceivable and important to them? Are our costs for making the product (or service) lower than the costs that we incur? Is this advantageous position sustainable into the future?