Discussion Connections How do the integrated marketing communications and promotion mix concepts relate to one another? Describe the promotion mix of a company like Kellogg,Coca-Cola,Campbell,or some other consumer goods producer. What pull promotion elements does the company use? ▣Vhat push elements? Are the company's communications well integrated?
Discussion Connections ◼ How do the integrated marketing communications and promotion mix concepts relate to one another? ◼ Describe the promotion mix of a company like Kellogg, Coca-Cola, Campbell, or some other consumer goods producer. What pull promotion elements does the company use? What push elements? Are the company’s communications well integrated?
Integrating the Promotion Mix Analyze trends-internal and external- that can affect your company's ability to do business. Audit the pockets of communications spending through the organization. Identify all contact points for the company and its brands. Team up in communications planning
Analyze trends – internal and external – that can affect your company’s ability to do business. Audit the pockets of communications spending through the organization. Identify all contact points for the company and its brands. Team up in communications planning. Integrating the Promotion Mix