三 Relationship between Technological Change and Life cycle duration Figure 19.2 Rate of Technological Change Length of Product Life cycles " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 2000
19-6 Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 Relationship Between Technological Change and Life Cycle Duration Length of Product Life Cycles Rate of Technological Change Figure 19.2
19-7 Rate of Technological Change The rate of change determines the length of the product life cycle demand curve o The computer industry life cycle is about 1 8 months: in the steel industry it is many years Fads and fashions also impact the life cycle duration Style changes alter the demand for goods Usually, goods subject to fads and fashion changes will experience shorter life cycles In general, life cycles are getting shorter, forcing managers to be more responsive to customers " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 2000
19-7 Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 Rate of Technological Change ◼ The rate of change determines the length of the product life cycle demand curve. ◆The computer industry, life cycle is about 18 months; in the steel industry, it is many years. ◼ Fads and fashions also impact the life cycle duration. ◆Style changes alter the demand for goods. ◆Usually, goods subject to fads and fashion changes will experience shorter life cycles. ◼ In general, life cycles are getting shorter, forcing managers to be more responsive to customers
三 19-8 The Four goals of New product Development Figure 19. 3 Reduce product ycle lime New Product Maximize Development Maximize Fit with Product Quality Customer needs Goals Maximize Manufacturability " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 2000
19-8 Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 The Four Goals of New Product Development Reduce Product Cycle Time Maximize Fit with Customer needs Maximize Manufacturability Maximize Product Quality New Product Development Goals Figure 19.3