15 Communication OThe McGraw-Hill Companies. Inc, 2000
15-1 Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 Communication 15
15-2 Importance of Good Communication o Good communication allows a firm to a Learn new skills and technologies a Become more responsive to customers a Improve quality of their product or service ■ Foster innovation eFfective communication is needed by all Managers " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 2000
15-2 Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 Importance of Good Communication ⚫Good Communication allows a firm to ◼ Learn new skills and technologies. ◼ Become more responsive to customers. ◼ Improve Quality of their product or service. ◼ Foster innovation ⚫Effective communication is needed by all Managers
15-3 The Communication process Communication consists of two phases 1. Transmission phase: information is shared by 2 or more people 2. Feedback phase: a common understanding 1s assured Starts with the Sender who wants to share information Sender must decide on a message to share Sender also puts the message into symbols or language a process called encoding Noise: anything harming the communication process " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 2000
15-3 Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 The Communication Process ◼ Communication consists of two phases: 1. Transmission phase: information is shared by 2 or more people. 2. Feedback phase: a common understanding is assured. ◼ Starts with the Sender who wants to share information. ◆ Sender must decide on a message to share ◆ Sender also puts the message into symbols or language, a process called encoding. Noise: anything harming the communication process
15-4 The Communication Process Figure 15.1 Transmission phase Message y Encoding Mediun→ Decoding NOISE Receiver ender (now sender Decoding Medium Encoding Message Feedback Phase " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 2000
15-4 Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 The Communication Process Message Encoding Medium Decoding Decoding Medium Encoding Message Receiver (now sender) Sender Transmission Phase Feedback Phase NOISE Figure 15.1
15-5 The Communication process Messages are transmitted over a medium to a receiver o Medium: pathway the message is transmitted on (phone, letter) Receiver: person getting the message Receiver next decodes the message Decoding allows the receiver to understand the message o This is a critical point, can lead to mis-understanding Feedback is started by receiver and states that the message is understood or that it must be re-sent " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 2000
15-5 Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 The Communication Process ◼ Messages are transmitted over a medium to a receiver. ◆ Medium: pathway the message is transmitted on (phone, letter). ◆ Receiver: person getting the message. ◼ Receiver next decodes the message. ◆ Decoding allows the receiver to understand the message. ◆ This is a critical point, can lead to mis-understanding. ◼ Feedback is started by receiver and states that the message is understood or that it must be re-sent