Principles of Marketing 12-1 Session 12 Distribution Channel Designing and Management Text:Chapter 12 對酐至（竹宜多大学 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 12－1 Distribution Channel Designing and Management Principles of Marketing Session 12 Text: Chapter 12
Outline 12-2 I.What is a Distribution Channel? II.Roles of Distribution Channels III.Designing of Distribution Channels IV.Distribution Channel Management 對至（竹置多大学 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 12－2 Outline I. What is a Distribution Channel? II. Roles of Distribution Channels III. Designing of Distribution Channels IV. Distribution Channel Management
12-3 l.What is a Distribution Channel? 雒對酒价置昌大兰 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 12－3 I. What is a Distribution Channel?
I.What is a Distribution Channel? 12-4 A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user. 對至（竹置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 12－4 I. What is a Distribution Channel? A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user
Channel Decisions 12-5 Marketing Channel decisions are among the most important decisions that management faces and will directly affect every other marketing decision. :對计适（竹置多大差 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 12－5 Channel Decisions Marketing Channel decisions are among the most important decisions that management faces and will directly affect every other marketing decision