Principles of Marketing 5-1 Session 5 Marketing Information System and Marketing Research Text:Chapter 4 箍對好酒价置昌大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 5－1 Marketing Information System and Marketing Research Principles of Marketing Session 5 Text: Chapter 4
Outline 5-2 I.The Importance of information II.The Marketing Information System III.The Marketing Research Process IV.Research Plan Designing and Execution 對至（竹質多土孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 5－2 Outline I. The Importance of information II. The Marketing Information System III. The Marketing Research Process IV. Research Plan Designing and Execution
1.The Importance of Information :對至（竹宜多大差 国际商学院市场营销学系 University of Intemational Business and Economic
I. The Importance of Information 国际商学院 市场营销学系
I.The Importance of Information 5-4 Why Is Information Needed? >Customer Needs >Marketing Environment >Competition >Strategic Planning 對至（的贫多大差 国际商学院市场营销学系 15 University of Intemational Business and Economic
国际商学院 市场营销学系 5－4 Customer Needs Marketing Environment Competition Strategic Planning I. The Importance of Information Why Is Information Needed?
ll.The Marketing Information System :封至（竹宜多大差 国际商学院市场营销学系 University of Intemational Business and Economic
II. The Marketing Information System 国际商学院 市场营销学系