1-1 Principles of Marketing 营销学原理 University of International Business and Economics 對计至（的贫多大差 国际商学院市场营销学系 University of Intemational Business and Economic
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Course Organization 1-2 Part I -Understanding Marketing and the Marketing Process Part Il -Developing Marketing Opportunities and Strategies Part Ill Developing the Marketing Mix :對计适（竹置多大差 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 Course Organization Part I - Understanding Marketing and the Marketing Process Part II - Developing Marketing Opportunities and Strategies Part III - Developing the Marketing Mix 1－2
1-3 Principles of Marketing Session 1 Overview of Marketing Marketing:Managing Profitable Customer Relationships 對补至（竹置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 Principles of Marketing Overview of Marketing Marketing: Managing Profitable Customer Relationships 1－1－1 3 Session 1
Outline 1-4 I.What is Marketing? II.The Marketplace Customer Needs III.Customer-Driven Marketing Strategy IV.Integrated Marketing Plan V.Customer Relationships VI.Value from Customers VII.The New Marketing Landscape 對计至（价置多上孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 Outline I. What is Marketing? II. The Marketplace & Customer Needs III. Customer-Driven Marketing Strategy IV. Integrated Marketing Plan V. Customer Relationships VI. Value from Customers VII. The New Marketing Landscape 1－4
I.What is Marketing? 1-5 Definition Role Process 對酒价置影大兰 国际商学院市场营销学系 15 University of Intemational Business and Economic
国际商学院 市场营销学系 I. What is Marketing? Definition Role Process 1－5