Principles of Marketing 4-1 Session 4 Business Buying Behavior Text:Chapter 6 對好酒价置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 4－1 Principles of Marketing Business Buying Behavior Session 4 Text: Chapter 6
Outline 4-2 I.Characteristics of Business Markets II.Model of Business Buying Behavior III.Business Buying Situations and Process IV.Value Building and Relationship Marketing V.Internal Marketing 對至（竹置多大芳 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 4－2 Outline I. Characteristics of Business Markets II. Model of Business Buying Behavior III. Business Buying Situations and Process IV. Value Building and Relationship Marketing V. Internal Marketing
4-3 I.Characteristics of Business Markets 雒對酒价置昌大孝 国厨帝学貌市畅暮销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 4－3 I. Characteristics of Business Markets 国际商学院 市场营销学系
I.Characteristics of Business Markets 4-4 Market Structure and Demand Nature of Buying Unit Types of Decisions and Decision Process Other Characteristics ”對至（的宜多大差 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 4－4 Market Structure and Demand Nature of Buying Unit Types of Decisions and Decision Process Other Characteristics I. Characteristics of Business Markets
Institutional and Government Markets Institutional Markets 5 Low Budgets Captive Patrons Government Markets Centralized Buying Public Review Outside Publics Submit Bids Noneconomic Criteria 雒對酒价置昌大专 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 Institutional Markets 4－5 Low Budgets Captive Patrons Government Markets Centralized Buying Public Review Noneconomic Criteria Outside Publics Submit Bids Institutional and Government Markets