Principles of Marketing 9-1 Session 9 New Product Development and Product Life Cycle Text:Chapter 9 雒對酒价置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 9－1 Principles of Marketing New Product Development and Product Life Cycle Session 9 Text: Chapter 9
Outline 9-2 I.New-Product Development Strategy II.Managing New-Product Development III.Product Life Cycle Strategies ”對至（竹宜多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 9－2 Outline I. New-Product Development Strategy II. Managing New-Product Development III. Product Life Cycle Strategies
9-3 I.New Product Development Strategy 對好酒价置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 9－3 I. New Product Development Strategy
1-1.Success Factors for New Product Development 9-4 Successful new product development requires: >Top managers'strategic intents implication Abundant resources Flexible organization structure :對计适（的置多大差 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 9－4 Successful new product development requires: Top managers’ strategic intents & implication Abundant resources Flexible organization structure I-1. Success Factors for New Product Development
1-2.Ways to Organize New Product Development 9-5 New Product Venture Teams Product Managers New Product Managers New Product Committees New Product Departments 篮鞋酒价置影大兰 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 9－5 I-2. Ways to Organize New Product Development New Product Venture Teams Product Managers New Product Managers New Product Committees New Product Departments