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国际商学院 市场营销学系 12－7 The distribution channel totally constitutes the “stock” for the whole society. It has its own reason of existence. Briefly, it helps the manufacturers to be social efficient and effective. II. Roles of the Distribution Channel
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国际商学院 市场营销学系 12－8 6 10 9 7 5 4 3 2 8 1 1 2 3 4 2 1 1 2 3 3 4 4 5 6 7 8 9 10 中间商 Number of Social Transition Reduced 生 产 商 顾 客
Product Complexity Grid HIGH Private Trading DISTRIBUTION VALUE- Focus ADDED Internet LOW Trading CUSTOMISED COMMODITY ”對至（竹宜多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
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