Principles of Marketing 11-1 Session 11 Pricing Strategies Text:Chapter 11,Appendix 2 雒對酒价置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 11－1 Principles of Marketing Pricing Strategies Session 11 Text: Chapter 11, Appendix 2
Outline 11-2 I.New Product Pricing Strategies II.Product Mix Pricing Strategies III.Adjustment Strategies IV.Initiating Reactions to Price Changes 對补至（竹置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 11－2 Outline I. New Product Pricing Strategies II. Product Mix Pricing Strategies III. Adjustment Strategies IV. Initiating & Reactions to Price Changes
11-3 1.New Product Pricing Strategies 雒對酒价置昌大专 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 11－3 I. New Product Pricing Strategies
I.New Product Pricing Strategies 11-4 1.Market Skimming Pricing Setting a high price to maximize revenue from the target market segment. Results in Fewer,But More Profitable Sales. 對酒（价置多大号 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 11－4 1. Market Skimming Pricing Setting a high price to maximize revenue from the target market segment. Results in Fewer, But More Profitable Sales. I. New Product Pricing Strategies
I.New Product Pricing Strategies 11-5 2.Market Penetration Pricing Setting a low price to attract a large number of buyers and gain a dominant market share. Attract a Large Number of Buyers and Win a Larger Market Share. 對补至（竹置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 11－5 2.Market Penetration Pricing Setting a low price to attract a large number of buyers and gain a dominant market share. Attract a Large Number of Buyers and Win a Larger Market Share. I. New Product Pricing Strategies