Principles of Marketing 8-1 Session 8 Product,Services and Branding Strategy Text:Chapter 8 篮對酒价置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 8－1 Principles of Marketing Product, Services and Branding Strategy Session 8 Text: Chapter 8
Outline 8-2 I.What is a Product II.Product and Service Decisions III.Branding Strategy IV.Services Marketing 雒對酒价置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 8－2 Outline I. What is a Product II. Product and Service Decisions III. Branding Strategy IV. Services Marketing
8-3 1.What is a Product? 雒對好酒价置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 8－3 I. What is a Product?
1-1.Levels of Product 8-4 >Augmented Product Delivery&Credit,Installation,After-Sale Service,Warranty Actual Product Packaging,Features,Styling,Quality,Brand Name Core Product Benefit or Service 计至（竹至多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 8－4 I-1. Levels of Product Augmented Product Delivery& Credit, Installation, After-Sale Service, Warranty Actual Product Packaging, Features, Styling, Quality, Brand Name Core Product Benefit or Service
Case:Air China Augmented Product Hotel Restaurant 8-5 In-flight Services TIME- Frequent Safety Meals CRITICAL Flyer Tours record TRANSPORT Scheme Schedules Seat alloc, Booking System Holiday Packages Actual Product Core Product 多上岁 国际子儿功台于尔 15 and Economics
国际商学院 市场营销学系 8－5 Tours Frequent Flyer Scheme Hotel & Restaurant Holiday Packages Schedules Booking System Seat alloc. Safety record Meals Augmented Product Actual Product Case：Air China Core Product In-flight Services Timecritical Transport