Principles of Marketing 6-1 Session 6 Company and Marketing Strategy Text:Chapter 2,Appendix 2 雒對酒价置昌大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 6－1 Company and Marketing Strategy Principlesof Marketing Session 6 Text: Chapter 2, Appendix 2
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国际商学院 市场营销学系 6－2 Outline I. Discussion on Strategy II. What is Strategic Planning III. Steps in Strategic Planning IV. Planning Functional Strategies
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I. Discussion on Strategy 国际商学院 市场营销学系
I.Discussion on Strategy 6-4 1. What is Strategy? 2. Competitive Strategies in Different Positions 3.Three Generic Strategies 4.The Five Determinants of Industry Profitability 5.Alternative Views of Strategy 對至（竹置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 6－4 I. Discussion on Strategy 1. What is Strategy? 2. Competitive Strategies in Different Positions 3. Three Generic Strategies 4. The Five Determinants of Industry Profitability 5. Alternative Views of Strategy
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国际商学院 市场营销学系 6－5 Where I am? How to go there? Where I am going? 1. What is Strategy?