Customers -markets that purchase a company's goods and services. 2025/5/17
2025/5/17 11 (四) Customers - markets that purchase a company’s goods and services
Types of Customer Markets Business Reseller Markets Markets Government Markets Consumer Markets International Markets Company 2025/5/17
2025/5/17 12 Types of Customer Markets Reseller Markets Company
企业是为了满足顾客的需要而产生和发展的 顾客是吸收企业产出的主体， 企业应该把体面、理由和尊严让给客人， 自己得到实际的利益。 Customer-orientation 2025/5/17 13
2025/5/17 13 企业是为了满足顾客的需要而产生和发展的， 顾客是吸收企业产出的主体， 企业应该把体面、理由和尊严让给客人， 自己得到实际的利益。 Customer-orientation
(Competitors-those who serve a target market with similar products and services against whom a company must gain strategic advantage. 2025/5/17
2025/5/17 14 (五) Competitors - those who serve a target market with similar products and services against whom a company must gain strategic advantage
任何企业都存在或大或小的竞争者 他们既是资源、市场的争夺者 , 又能够刺激企业不断创新、充满活力。 竞争存在的原因：资源的稀缺性， 产品的替代性，市场的交叉性。 No difference,no existence .·.、2025/5/17 15
2025/5/17 15 任何企业都存在或大或小的竞争者， 他们既是资源、市场的争夺者， 又能够刺激企业不断创新、充满活力。 竞争存在的原因：资源的稀缺性， 产品的替代性，市场的交叉性。 No difference, no existence