2 Analyzing Competitors Strategies Objectives Competitor Analysis Reaction Strengths Patterns Weaknesses
11 2. Analyzing Competitors Competitor Analysis Objectives Strengths Weaknesses Reaction Patterns Strategies
Strategic Groups High Narrow line Lower mfg cost Very high service Group C High price Moderate line Medium mfg. cost Group B Medium service .Full line .Medium price Low mfg cost Good service Medium price Group D . Broad line LOW Medium mfg cost .Low service .Low price High LOW Vertical Integration 12
12 High High Low LowQuality Vertical Integration Strategic Groups Group A •Narrow line •Lower mfg. cost •Very high service •High price Group D •Broad line •Medium mfg. cost •Low service •Low price Group C •Moderate line •Medium mfg. cost •Medium service •Medium price Group B •Full line •Low mfg. cost •Good service •Medium price