1. Identifying Competitors Industrial Competition Market Competition
6 Industrial Competition 1. Identifying Competitors Market Competition
Kodak, Fuji and Lucky in Digital Era Will Kodak still Be the leader of image Industry in New era? 回 FUJIFILM odal I&l-Imaging a Information 乐 Nine/X 5304
7 Kodak, Fuji and Lucky in Digital Era – Will Kodak Still Be the Leader of Image Industry in New Era?
Industrial Competition Industry attractiveness analysis L Number of Sellers Degree of Differentiation L! Entry, Mobility, Exit barriers AY Cost Structure L! Degree of Vertical Integration L! Degree of Globalization
8 Industrial Competition: --Industry attractiveness analysis Number of Sellers & Degree of Differentiation Entry, Mobility, Exit barriers Cost Structure Degree of Vertical Integration Degree of Globalization
Barriers and Profitability Exit barriers LoW High O LOW ow, stable LoW, risky returns returns High, stable High High, risky returns returns
9 Barriers and Profitability Low, stable returns Low High, stable returns High Low Low, risky returns High, risky returns High Entry Barriers Exit barriers
Market Concept of Competition ●HP ase Purchase camera Purchase occessones Direct Moto Photo/Store pictures CD pictures competion Indirect on Eastman Kodak competition Share Digitally manipulate Filmworks Adobe Systems Print and choose pictures receive pictures Geocities to print Shutterfly District Snapfish Ofoto <<Competiton- Eastman Kodak
10 Market Concept of Competition Competitor Map – Eastman Kodak