001100101010110100 Culture is the Set of Values,Perceptions,Wants Behavior Learned by a Member of Society from Family. Social Class Society's relatively permanent ordered divisions whose members share similar values, interests,and behaviors. Measured by:Occupation, Income,Education,Wealth and Other Variables
4 2 5 1 3 0011 0010 1010 1101 0001 0100 1011 Culture is the Set of Values, Perceptions, Wants & Behavior Learned by a Member of Society from Family. Social Class • Society’s relatively permanent & ordered divisions whose members share similar values, interests, and behaviors. • Measured by: Occupation, Income, Education, Wealth and Other Variables
(二)Social Factors 0011001010101101 Groups Membership Reference Family(most important) Husband,wife,kids Social Factors Influencer,buyer,user Roles and Status
4 2 5 1 3 0011 0010 1010 1101 0001 0100 1011 Groups •Membership •Reference Family (most important) •Husband, wife, kids •Influencer, buyer, user Roles and Status Social Factors (二) Social Factors Family Buying Influence Children can exert a strong influence on family buying decisions. Johnson & Johnson reminds customer抯 of its commitment to the American Family. What other companies use children to influence family buying decisions? Click or press spacebar to return