Industrial Opportunities analyses (3) The ge grid Strong Medium Weak g Invest Medium Grow Selectivity Earning Low Harvest Divest Business strength
11 Strong Medium Weak Market Attractiveness High Medium Low Business Strength The GE Grid Invest Grow Selectivity Earning Harvest Divest Industrial Opportunities Analyses（3）
he GE Model (a) Classification (b) Strategies BUSINESS STRENGTH BUSINESS STRENGTH 5.00 Strong Medium Weak Medium W PROTECT POSITION INVEST TO BUILD BUILD SELECTIVELY Y Invest to grow at digestible rate Y Build selectively on ￥ oncentrate effort on SEek ways to overcome Hydraulic A maintaining strength Y Reinforce vulnerable areas weaknesses YWithdrawif indications of 3.67 lacki BUILD SELECTIVELY SELECTIVITY/MANAGE UMITED EXPANSION OR Clutches Y Invest heavily in most FOR EARNINGS HARVEST attractive segments Y Protect existing program Y Look for ways to expand Flekible Y Build up ability to Y Concentrate investments without high risk counter competition in segments where otherwise. minimize 233 Y Emphasize profitability profitability is good and imvestment and rationalize by raising producivity risks are relatively low operations Reli PROTECT AND REFOCUS MANAGE FOR EARNINGSDIVEST profitable segments maximize tosh value segments MInimize investment investment meanwhile 1.00 Y Defend strengths 5.00 3.67 1.00 Invest/grow Harvest/divest
12 The GE Model