揭阳职业技术学院业技教案课程：商务英语写作二任课教师：林丹蔚专业：商务英语班级：商英221、221（3+证书）
1 揭阳职业技术学院 教案 课程：商务英语写作二 任课教师： 林丹蔚 专业： 商务英语 班级： 商英 221、221（3+证书）
Unit10ProductDescriptions产品说明书1. Teaching purpose: get the students know the basic concepts, language style and writing skillsofproduct descriptions2.TeachingMethods:teachingandpracticing3.TeachingCredit:44.Key Points and Important points: language style and writing skills of product descriptions.5.Teaching ProcessI.LearningObjectivesInthisunit,youwill learn知识、技能、思政目标9to understand the connotation of a product description ;toknowthe typical types ofa product descriptiontoknowthetypical contents ofa productdescription,9to apply some useful expressions in practice,to writea satisfactory product description with complete content and effectivelanguageOII. Leading-inAbout ProductDescriptionsProductdescriptions（产品说明书）sometimescalledinstructionsordirections,areinformationdescriptions about the use, standard, and operation of commodities,whosebasic function is topromote product, to publicize the company as well as to spread knowledge.It is an effective wayto help the public know moreabout the product and the company,moreimportantly,to appealbuyers to the product. When writing a product description, it is of great significance to keep inmind what our readers wanttoknow,answering questions likeWhat is the product?Howto useit? What are the features of the product?" Generally, it is essential to highlight features andfunctions of a product.Typesof productdescriptions（产品说明书的种类）theproductdescriptioncanbeclassifiedinto3types according to their spread modes.The firstkind is those that can be seen on thecontainers or the packages of such product as medicine, food, or cosmetics, using brief andconcise language. The second kind is a small piece of paper or a brochure attached along with theproduct in the package, which is used for complex and expensive industrial machinery orconsumer electronics such as air-conditioners, micro-wave ovens and so on.The third is in theformofpictures,PDFformatorflash,whichcanbedownloadedfromthe internet.Contentofaproductdescription（产品说明书的内容）Aproductdescriptionusuallyinvolvesthe following three parts:firstly,it's the subject line.This part contains the name of theproductand sometimes its ingredient or structure.Secondly,it's the body,which varies a lot according todifferent types of products.For example,Specific instruction of Medical supplies mayincludemain ingredients,major indications, usage and dosage,caution, warnings,and side effect. Specificinstruction of electronics mainly contains features, specifications, technical parameters, operatingprocedures, precautions. Sometimes the body also describes the packing,net weight and volume.2
2 Unit 10 Product Descriptions 产品说明书 1. Teaching purpose: get the students know the basic concepts, language style and writing skills of product descriptions. 2. Teaching Methods: teaching and practicing 3. Teaching Credit: 4 4. Key Points and Important points: language style and writing skills of product descriptions. . 5. Teaching Process Ⅰ. Learning Objectives In this unit, you will learn 知识、技能、思政目标: to understand the connotation of a product description ; to know the typical types of a product description to know the typical contents of a product description; to apply some useful expressions in practice; to write a satisfactory product description with complete content and effective language Ⅱ. Leading-in About Product Descriptions Product descriptions (产品说明书) sometimes called instructions or directions, are information descriptions about the use, standard, and operation of commodities， whose basic function is to promote product, to publicize the company as well as to spread knowledge. It is an effective way to help the public know more about the product and the company, more importantly, to appeal buyers to the product. When writing a product description, it is of great significance to keep in mind what our readers want to know, answering questions like “What is the product? How to use it? What are the features of the product?” Generally, it is essential to highlight features and functions of a product. Types of product descriptions (产品说明书的种类) the product description can be classified into 3 types according to their spread modes. The first kind is those that can be seen on the containers or the packages of such product as medicine, food, or cosmetics, using brief and concise language. The second kind is a small piece of paper or a brochure attached along with the product in the package, which is used for complex and expensive industrial machinery or consumer electronics such as air-conditioners, micro-wave ovens and so on. The third is in the form of pictures, PDF format or flash, which can be downloaded from the internet. Content of a product description（产品说明书的内容） A product description usually involves the following three parts: firstly, it’s the subject line. This part contains the name of the product, and sometimes its ingredient or structure. Secondly, it’s the body, which varies a lot according to different types of products. For example, Specific instruction of Medical supplies may include main ingredients, major indications, usage and dosage, caution, warnings, and side effect. Specific instruction of electronics mainly contains features, specifications, technical parameters, operating procedures, precautions. Sometimes the body also describes the packing, net weight and volume
Last, it's the closing.With the purpose to provide consumers the convenient contact,it mayincludethe producer,the distribution unit, address, telephone,zip code,Email, etcTask1Directions: Reading and Comprehension.1.Aproductdescription isakindofB. argumentA.narrationC.exposition2. What should we keep in mind when writing a product description?C. salesA. The priceB.what the readers want toknow1.We should uselanguage when write a product description that can be seen on thecontainers orthepackagesof suchproductasmedicine,food, or cosmetics.A.brief and conciseB. long and detailedC.detailed and concise2.Aproductdescriptionusually involvesparts.B. fourC.twoA.three2. Which is not included in the closing of a product description?A.the producerB. addressC. ingredientII.FormattingCase l:Nameoftheproduct&structureMetal Garden ModelDecorItemNo.:6101413-HSize:60*2.5*12INCHPackaging:103*13*36CM/10PCSLoading Capacity:20'GP=1749PCS40'GP=3624PCS40HQ=4251PCSGreat quality item for your home decorFeaturesProfessional designfor wall art.Knockdown structureinstruction and hardware accompany.Easyfor movement andassembly.High quality powder coat, and hand painted finishIn order to extend the age of rack, Please don't set it under the water directlyAdvantage1.We have our own manufactory2.100% high-class material.3.Experienceandprofessional inproducingfieldofarts&crafts4. Supply the high quality goods with best price5.DesignteamcreatesvariousnewfashioncreativedesignsAbout our factoryTo publicize the company1.FactoryHistory3
3 Last, it’s the closing. With the purpose to provide consumers the convenient contact, it may include the producer, the distribution unit, address, telephone, zip code, Email, etc. Task 1 Directions: Reading and Comprehension. 1. A product description is a kind of . A. narration B. argument C. exposition 2. What should we keep in mind when writing a product description? A. The price B. what the readers want to know C. sales 1. We should use language when write a product description that can be seen on the containers or the packages of such product as medicine, food, or cosmetics. A. brief and concise B. long and detailed C. detailed and concise 2. A product description usually involves parts. A. three B. four C. two 2. Which is not included in the closing of a product description? A. the producer B. address C. ingredient Ⅲ. Formatting Case 1: Metal Garden Model Decor Item No.: 6101413-H Size: 60*2.5*12 INCH Packaging:103*13*36 CM /10 PCS Loading Capacity: 20'GP=1749 PCS 40'GP=3624 PCS 40'HQ=4251 PCS Great quality item for your home decor. • Professional design for wall art. • Knockdown structure instruction and hardware accompany. Easy for movement and assembly. • High quality powder coat, and hand painted finish • In order to extend the age of rack, Please don't set it under the water directly. Advantage 1. We have our own manufactory. 2. 100% high-class material. 3. Experience and professional in producing field of arts & crafts. 4. Supply the high quality goods with best price. 5. Design team creates various new fashion creative designs. About our factory 1. Factory History Name of the product & structure Features To publicize the company
Brightrade Handicrafts Manufacturing Co.,Ltd. has been one of the most reliablemanufacturers and exporters specialized in handicrafts, which are made of metal, rattan, woodglass, cast-iron and others.Wenowhavean area covering10,o00 squaremeters aswell as15subsidiary metal workshops and 10 sub-contracted factories under our management. Every year,weintroduceover5.000new itemsof indoorandoutdoorfurniture,giftware,andhomedecorations.2.Contact us:Brightrade Handicrafts Manufacturing Co., Ltd.Add:Ayuan Industrial Area Xixi,Anhui ProvinceMike ChenTel:88-888888Contact detailsFax:88-888886E-mail: Mike@ Brightrade.comWeb:www.Brightrade.com.cnTask2Directions:Read thesample and answerthefollowing questions.1. What's the title of this product description?2.Is itadvisabletosetit underthewaterdirectly?3.What is the name of the producer?4.Howmanyways offeredto contact thecompany?Notes注释decorn.装饰packagingn.包装hardwaren.五金工具assembly n.组装hand painted adj.手绘的craftsn.工艺品handicrafts adj.手工艺术品subsidiaryadj.附属的Nameof the productCase 2:Steam Juicer0514v2b-outlinesInstructionsExtractpure natural juicefrom all your favorite fruits and vegetables with this stainless steelsteam juicerbyEuro Cuisine. Just fill thebase with water,add fruit or vegetables to the top basketand bring to a boil on your stovetop.The hot steam extracts the juice and it is collected at themiddleof the steam juicer foryou to enjoy.Perfect foruse with a variety of soft fruits andvegetables such as tomatoes, cherries, strawberries,raspberries,apples and more.The largecapacity stainless steel juicer works on any stove top and features side loop handles for easytransportation and cleaningThe steam juicer is a great way to enjoy delicious homemade juicefree from added store bought sugars and sweeteners. A convenient built-in spigot allows for easydispensing into a cup, pitcher or glass jar for canning.Features4
4 Brightrade Handicrafts Manufacturing Co., Ltd. has been one of the most reliable manufacturers and exporters specialized in handicrafts, which are made of metal, rattan, wood, glass, cast-iron and others. We now have an area covering 10,000 square meters as well as 15 subsidiary metal workshops and 10 sub-contracted factories under our management. Every year, we introduce over 5.000 new items of indoor and outdoor furniture, giftware, and home decorations. 2. Contact us: Brightrade Handicrafts Manufacturing Co., Ltd. Add: Ayuan Industrial Area Xixi, Anhui Province Mike Chen Tel: 88-888888 Fax:88- 888886 E-mail: Mike@ Brightrade.com Web: www. Brightrade.com.cn Task 2 Directions: Read the sample and answer the following questions. 1. What’s the title of this product description? 2. Is it advisable to set it under the water directly？ 3. What is the name of the producer? 4. How many ways offered to contact the company? Case 2: Steam Juicer 0514 v2b-outlines Extract pure natural juice from all your favorite fruits and vegetables with this stainless steel steam juicer by Euro Cuisine. Just fill the base with water, add fruit or vegetables to the top basket and bring to a boil on your stove top. The hot steam extracts the juice and it is collected at the middle of the steam juicer for you to enjoy. Perfect for use with a variety of soft fruits and vegetables such as tomatoes, cherries, strawberries, raspberries, apples and more. The large capacity stainless steel juicer works on any stove top and features side loop handles for easy transportation and cleaning. The steam juicer is a great way to enjoy delicious homemade juice free from added store bought sugars and sweeteners. A convenient built-in spigot allows for easy dispensing into a cup, pitcher or glass jar for canning. Notes 注释 decor n. 装饰 packaging n. 包装 hardware n. 五金工具 assembly n. 组装 hand painted adj. 手绘的 crafts n. 工艺品 handicrafts adj. 手工艺术品 subsidiary adj. 附属的 Contact details Name of the product Features Instructions
InstructionsStep 1Fill the bottom water reservoir with water then place onto stove top to preparefor use.step 2Add desired foodto steamer traythen place the collection pot andtrayonto the baseKStep 3Allow food to cook until juice has been extracted then dispense from built-in spout.Operating InstructionTask3Directions: Read the sample and summarize the main writing content.Step I:Step 2:Step 3:Step 4:Notes 注释juicern.榨汁器extractv.提取stoven.火炉stainlessadj.未被污的raspberryn.山竹largecapacity大容量loophandle环形手把sweetenern.增甜剂spigotn.内接口IV.Useful Expressions1.Words and PhrasesWordsbrandn.品牌chargen./v.费用；收费coordinatev.协调corporate adj.公司的deliveryn.送货electronicsn电子产品maintenancen.维修guaranteev.担保，保证packingn.包装precautionn./v.预防措施；警惕specification n.规格volumen.体积warehousen.仓库Phrasesastringof一系列beengaged in从事于codenumber货号，商品号commoditybarcode商品条形码completeinspecifications规格齐全Co.,Ltd.责任有限公司competitively-pricedqualityproductsexcellent quality/high quality物美价廉的产品品质优良5
5 Instructions Step 1 Fill the bottom water reservoir with water then place onto stove top to prepare for use. step 2 Add desired food to steamer tray then place the collection pot and tray onto the base. Step 3 Allow food to cook until juice has been extracted then dispense from built-in spout. Task 3 Directions: Read the sample and summarize the main writing content. Step 1: Step 2: Step 3: Step 4: Ⅳ.Useful Expressions 1.Words and Phrases Words brand n. 品牌 charge n./v. 费用;收费 coordinate v. 协调 corporate adj. 公司的 delivery n. 送货 electronics n. 电子产品 guarantee v. 担保,保证 maintenance n. 维修 packing n. 包装 precaution n./v. 预防措施;警惕 specification n.规格 volume n.体积 warehouse n. 仓库 Phrases a string of 一系列 be engaged in 从事于 code number 货号,商品号 commodity barcode 商品条形码 complete in specifications 规格齐全 Co., Ltd.责任有限公司 competitively-priced quality products excellent quality/high quality 物美价廉的产品 品质优良 Notes 注释 juicer n. 榨汁器 extract v. 提取 stainless adj. 未被玷污的 stove n.火炉 raspberry n.山竹 large capacity 大容量 loop handle 环形手把 sweetener n.增甜剂 spigot n.内接口 Operating Instruction