ForeignLanguageDepartment揭阳职业技术学院业技?教案陈妙洪课程：大学英语二任课教师：专业：电子商务班级：电子商务（专本协同）231
Foreign Language Department 揭阳职业技术学院 教案 课程： 大学英语二 任课教师： 陈妙洪 专业： 电子商务 班级：电子商务（专本协同）231
Foreign LanguageDepartmentChapterUnit 1 Starting a Business1.To foster students' value of entrepreneurial spirit,innovation and creativity,persistence and determinationstrategic thinking and planning, teamwork, socialresponsibility,nationalprideandglobal competitiveness(Ideological andMoral Objective)（思政目标)2. To talk about starting a businessTeaching ObjectiveUTo learn how to run a company4.To learn some skills and methods to start a business5.TolearntowriteNotesandTelephoneMessages6To reviewPassive Voice7.To learn and appreciate Chinese cultures8.To learn the skills on level A examInsight intoCulture&Let'sCometoWorkplace1.Let's Watch: To understand the playlet and learn the2.languageabout startingabusiness3Let's Read: Comprehension of the Text, Key words andTeaching Focusexpressions4.Let's Write:Notes and TelephoneMessages5. Let's review: Passive Voice6.Workbook1.Get students to learn the topic and do the syndicateactivities in the class;2.Get students to master the key language points andgrammatical structures in the texts;Teaching Difficulty3.Get students to conduct a series of reading, listening,speaking and translating activities related to the theme of theunit;4.Get students to practice Level A examTeaching Duration8 lessonsTask-Based Language TeachingTeaching MethodAssignmentSpeaking, listening, reading, writing, Level Aexam practiceTeaching Procedures:Insight into Culture: DJI Technology (ldeological and Moral Teaching)Task1Talk about thegiventopicwithyourneighbor.You can usethe wordbank forreferenceAnswer Key (Open)Task 2Discuss thefollowing questions with your partner and shareyour answers with your class
Foreign Language Department Chapter Unit 1 Starting a Business Teaching Objective 1. To foster students’ value of entrepreneurial spirit, innovation and creativity, persistence and determination, strategic thinking and planning, teamwork, social responsibility, national pride and global competitiveness. (Ideological and Moral Objective) (思政目标) 2. To talk about starting a business 3. To learn how to run a company 4. To learn some skills and methods to start a business 5. To learn to write Notes and Telephone Messages 6. To review Passive Voice 7. To learn and appreciate Chinese cultures 8. To learn the skills on level A exam Teaching Focus 1. Insight into Culture & Let’s Come to Workplace 2. Let’s Watch: To understand the playlet and learn the language about starting a business 3. Let’s Read: Comprehension of the Text; Key words and expressions 4. Let’s Write: Notes and Telephone Messages 5. Let’s review: Passive Voice 6. Workbook Teaching Difficulty 1. Get students to learn the topic and do the syndicate activities in the class; 2. Get students to master the key language points and grammatical structures in the texts; 3. Get students to conduct a series of reading, listening, speaking and translating activities related to the theme of the unit; 4. Get students to practice Level A exam. Teaching Duration 8 lessons Teaching Method Task-Based Language Teaching Assignment Speaking, listening, reading, writing, Level A exam practice Teaching Procedures: Insight into Culture: DJI Technology (Ideological and Moral Teaching) Task 1 Talk about the given topic with your neighbor. You can use the word bank for reference. Answer Key (Open) Task 2 Discuss the following questions with your partner and share your answers with your class
Foreign Language DepartmentQuestions and Answers1.Do you likeflying drones?Whichbrand is your favorite?-Yes, I like flying drones because I like to have a bird's eye view of the scenery from the dronecamera, and I can take many wonderful pictures.I like Da-Jiang drones a lot. It isprofessional and of high quality.2. Can you say something about Da Jiang's performance?-Yes.Da Jiang is a leading company inUAV (unmannedaerial vehicles)manufacturing anddesigning.Thecompanyhasdevelopedfroma small firmintotheNo1commercialUAVmanufacturer in the world, taking about 70% of the world market share.3. How was Da Jiang founded?-Frank Wang founded it with several of his classmates in 2006, when theyhadvery littlemoneyandcouldnothiremorepeopleorrentalargeoffice.Therewerelessthan1oemployees at that time, crowded in a small office in Shenzhen.However,Wang wasdetermined, diligent, andambitious.He built hisfirstdrone in a dorm room,Withhiscontinuous innovation,FrankWanghas successfullymadeDa Jiangproducts world-famous4.WhatcanwelearnfromWang's story?-I think it is his determination and persistence. Wang loved flying objects since he was young,andhekepthispassionandwentafterhisdream.Hehasgreatdeterminationsothathecouldbe tough enough to overcome the difficulties he has met in starting his business and finallyachieved great success.5. How should we get prepared now if we want to start a business in future?-I think,first,weshould studywell andbeprofessional;second,weshoulddevelopourabilityand takepart in more practice, last but not theleast, we should keeptraining ourselves andbuildastrong will to confront all kinds of difficulties,and always have a dream.Culture Spot: Success Stories (Ideological and Moral Teaching)Taskl: In the current Chinese economy, there appear many successful business giants whogrew out of small businesses they ever started. They have made great contribution to therapid development of Chinese economy. Here are the business profiles of the four successfounders. Please match the business leaders with their profiles by supplying the missinginformation.Ma YunRenZhengfeiMa HuatengLi Yanhongis thefounder of Alibaba Group,and alsothefirstChinesemainlandentrepreneurtofeatureonthecoverofForbes(《福布斯》).HehasbeennamedaGlobalLeaderandtherichestmaninAsia2iscurrentlychairmanand CEOof theBoardofDirectorsof Tencent
Foreign Language Department Questions and Answers 1. Do you like flying drones? Which brand is your favorite? ‒ Yes, I like flying drones because I like to have a bird’s eye view of the scenery from the drone camera, and I can take many wonderful pictures. I like Da-Jiang drones a lot. It is professional and of high quality. 2. Can you say something about Da Jiang’s performance? ‒ Yes. Da Jiang is a leading company in UAV (unmanned aerial vehicles) manufacturing and designing. The company has developed from a small firm into the No 1 commercial UAV manufacturer in the world, taking about 70% of the world market share. 3. How was Da Jiang founded? ‒ Frank Wang founded it with several of his classmates in 2006, when they had very little money and could not hire more people or rent a large office. There were less than 10 employees at that time, crowded in a small office in Shenzhen. However, Wang was determined, diligent, and ambitious. He built his first drone in a dorm room. With his continuous innovation, Frank Wang has successfully made Da Jiang products world-famous. 4. What can we learn from Wang’s story? ‒ I think it is his determination and persistence. Wang loved flying objects since he was young, and he kept his passion and went after his dream. He has great determination so that he could be tough enough to overcome the difficulties he has met in starting his business and finally achieved great success. 5. How should we get prepared now if we want to start a business in future? ‒ I think, first, we should study well and be professional; second, we should develop our ability and take part in more practice; last but not the least, we should keep training ourselves and build a strong will to confront all kinds of difficulties, and always have a dream. Culture Spot: Success Stories (Ideological and Moral Teaching) Task1: In the current Chinese economy, there appear many successful business giants who grew out of small businesses they ever started. They have made great contribution to the rapid development of Chinese economy. Here are the business profiles of the four success founders. Please match the business leaders with their profiles by supplying the missing information. 1. _ is the founder of Alibaba Group, and also the first Chinese mainland entrepreneur to feature on the cover of Forbes(《福布斯》).He has been named a Global Leader and the richest man in Asia. 2. _ is currently chairman and CEO of the Board of Directors of Tencent
Foreign Language DepartmentHoldings.Hehad experienceofmore than 10years in thetelecommunications and InternetindustriesbeforethefoundingofTencent.In2018,hewashonoredbyTime（《时代周刊》as“the2018Most Influential Person in theWorld".As the founder and President of Huaweilwas named"oneofthe50mostInfluential Business leaders in China2020"byFortune(《财富》)inApril 2020.His theory andpractice of"crisis management"in enterprises have a wide influence both at home and abroad4.Asthefounder,chairmanandCEOofBaidu,is fully responsible for thestrategic planning andoperation management of Baidu.Before hefounded Baidu,he was alreadyone ofthe world's top search engine engineerStep1Let's CometoWorkplaceLet's Come to Workplace is designed to warm up students for starting a businessTask I Work in pairs.Discuss about the following business leaders on the topics of thequestions below. (T encourage Ss to talk about the business leaders and guide them to the point.)Who arethey?What are their major businesses?How did they start theirbusiness?Howmuchwealth do theyhave?What characteristics did they share in starting up their business?MaYun.founderofAlibabaGroupBilGates,founderofMicrosoftMaHuateng.ChainanandCEOofTencentElonMusk.CEOofSpacexandTeslo1.Ma Yun is the founder of Alibaba Group which provides an online trading platform fore-commerce, including B2B trading,online retail, third-party payment and cloud computingservices.He is now worth about $66.7billion2. Ma Huateng is the founder, chairman and CEO of Tencent which provides Internet service,includingQQ,WeChat,QQspace,Tencentvideo,etc.Heisnowworthabout$59.1billion.3.Bill Gates is the founder of Microsoft which provides a wide range of computer softwareservices.He isnowworth about $98billion.4.ElonMusk（埃隆·马斯克）istheCEOofSpaceX（太空探索技术公司）andTesla（特斯拉），andthechairmanofSolarCity（太阳城公司）.Heisnowworthabout$84billion**What characteristics did they share in starting up their businesses?They are all successful businessmen who established their own business from startups on averysmall scalewithonlyafewpartnersandfriends
Foreign Language Department Holdings. He had experience of more than 10 years in the telecommunications and Internet industries before the founding of Tencent. In 2018, he was honored by Time (《时代周刊》)as “the 2018 Most Influential Person in the World”. As the founder and President of Huawei, _ was named “one of the 50 most Influential Business leaders in China 2020” by Fortune(《财富》)in April 2020. His theory and practice of “crisis management” in enterprises have a wide influence both at home and abroad. 4. As the founder, chairman and CEO of Baidu, _ is fully responsible for the strategic planning and operation management of Baidu. Before he founded Baidu, he was already one of the world’s top search engine engineer. Step 1 Let’s Come to Workplace Let’s Come to Workplace is designed to warm up students for starting a business Task 1 Work in pairs. Discuss about the following business leaders on the topics of the questions below. (T encourage Ss to talk about the business leaders and guide them to the point.) Who are they? What are their major businesses? How did they start their business? How much wealth do they have? What characteristics did they share in starting up their business? 1.Ma Yun is the founder of Alibaba Group which provides an online trading platform for e-commerce, including B2B trading, online retail, third-party payment and cloud computing services. He is now worth about $66.7 billion. 2. Ma Huateng is the founder, chairman and CEO of Tencent which provides Internet service, including QQ, WeChat, QQ space, Tencent video, etc. He is now worth about $59.1 billion. 3. Bill Gates is the founder of Microsoft which provides a wide range of computer software services. He is now worth about $98 billion. 4. Elon Musk (埃隆·马斯克) is the CEO of SpaceX (太空探索技术公司) and Tesla (特斯拉), and the chairman of SolarCity (太阳城公司). He is now worth about $84 billion. **What characteristics did they share in starting up their businesses? They are all successful businessmen who established their own business from startups on a very small scale with only a few partners and friends
Foreign Language DepartmentTask2Nowdiscuss thequestionsbelowandthenreporttoyourclass.(lead studentstothe topic of starting a business.)1. Do you dream to start a business of your own after graduation?2. Why or why not?3. If you start up a business, what business will you do?4. What business form will you take? A sole trader, a partnership or a franchise chainstore?5. What do you think are the possible steps to set up a business?Reference:1.Yes, I want to start up a business2. Because starting a business is a quite challenging job, and Ilike challenge.3.Perhaps I'll open an online shop to sell something.I like selling things4.MaybeI like to be a sole trader as I think I am very independent and I like to do business all bymyself.5. I think, first of all, I should have a good idea about the business, and then I need to do somemarket research. If my idea proves to be feasible, I will make a business plan, get the money forthe business, hire some people, rent the officeand start mybusiness.Step 2. Let's Watch: I want to start my own business.This part T presents a video playlet for students to better understand the topic of theunit and the language about it.2.1 Understanding the playlet2.1.1 Watch the video for the first time and answer the questions.Question 1. What business does the girl want to do?Question 2.What's the first step the consultant suggests the girl do?Question 3. What's the girl's biggest concern?2.1.2 Watch the video for the second time and answer the questions.Question4.Whatarethetwoways tostartabusinesswith justa littlemoney?Question 5.What does SWOT stand for?Question 6. What should a business plan include?2.1.3 Language FocusWatch thevideo again and complete thefollowing statements with the words orphrases givenbelow.1.I would appreciateit if you couldgive me some advice2.Can you giveme some ideas?3. It's necessary to do a market survey4. You can make a questionnaire to collect information about the needs of your target consumers.5. You can make a SWOT analysis of your business.6.I suggest youmakea businessplan after youdo the SWOT analysisScriptofthePlayletSituation: Cherry is about to graduate. She is thinking about starting her business, so she visits aconsultantatthe Students'Employment GuidanceCenter and asksfor someadviceCherry: Thanks for meeting me for coffee. I know you're busy, but I would appreciate it if you
Foreign Language Department Task 2 Now discuss the questions below and then report to your class. (lead students to the topic of starting a business.) 1. Do you dream to start a business of your own after graduation? 2. Why or why not? 3. If you start up a business, what business will you do? 4. What business form will you take? A sole trader, a partnership or a franchise chain store? 5. What do you think are the possible steps to set up a business? Reference: 1. Yes, I want to start up a business. 2. Because starting a business is a quite challenging job, and I like challenge. 3. Perhaps I’ll open an online shop to sell something. I like selling things. 4. Maybe I like to be a sole trader as I think I am very independent and I like to do business all by myself. 5. I think, first of all, I should have a good idea about the business, and then I need to do some market research. If my idea proves to be feasible, I will make a business plan, get the money for the business, hire some people, rent the office and start my business. Step 2. Let’s Watch: I want to start my own business. This part T presents a video playlet for students to better understand the topic of the unit and the language about it. 2.1 Understanding the playlet 2.1.1 Watch the video for the first time and answer the questions. Question 1. What business does the girl want to do? Question 2. What’s the first step the consultant suggests the girl do? Question 3. What’s the girl’s biggest concern? 2.1.2 Watch the video for the second time and answer the questions. Question 4. What are the two ways to start a business with just a little money? Question 5.What does SWOT stand for? Question 6. What should a business plan include? 2.1.3 Language Focus Watch the video again and complete the following statements with the words or phrases given below. 1. I would appreciate it if you could give me some advice. 2. Can you give me some ideas? 3. It’s necessary to do a market survey. 4. You can make a questionnaire to collect information about the needs of your target consumers. 5. You can make a SWOT analysis of your business. 6. I suggest you make a business plan after you do the SWOT analysis. Script of the Playlet Situation: Cherry is about to graduate. She is thinking about starting her business, so she visits a consultant at the Students’ Employment Guidance Center and asks for some advice. Cherry: Thanks for meeting me for coffee. I know you’re busy, but I would appreciate it if you