ForeignLanguageDepartment揭阳职业技术学院业技教案课程：大学英语ⅡI任课教师：孙冬泡专业班级：大数据与会计241：化妆品技术241化妆品技术（3+证书）241、电子信息工程技术241、242石油化工技术241、旅游管理241、市场营销241
Foreign Language Department 揭阳职业技术学院 教案 课程： 大学英语 II 任课教师： 孙冬洵 专业班级： 大数据与会计 241；化妆品技术 241 化妆品技术（3+证书）241、电子信息工程技术 241、242 石油化工技术 241、旅游管理 241、市场营销 241
Foreign Language DepartmentChapterUnit 1 Starting a Business1.To talk about starting a business2.Tolearn howto runacompany3.To learn some skills and methods to start a businessTeaching Objective4.Tolearn towriteNotes and Telephone Messages5.To review PassiveVoice6.To learn and appreciate Chinese cultures7.To learn the skills on level A exam1.To know the story about how the great Chinese companyDa-Jiang was founded2.To help Ss understand the importance of spirit andIdeological and Moraldeterminationfor startingbusiness.Objective3. To foster students value of entrepreneurial spirit,innovation and creativity, strategic thinking and planning.teamwork,social responsibility,determinationandpersistence,national prideandglobal competitiveness.Insight into Culture & Let's Come to Workplace1.2.Let's Watch: To understand the playlet and learn thelanguage about starting a business3. Let's Read: Comprehension of the Text; Key words andTeaching Focusexpressions4. Let's Write: Notes and Telephone Messages5.Let's review.Passive Voice6.WorkbookGet students to learn the topic and do the syndicate1activities in the class;2.Get students to master the key language points andgrammatical structures in the texts;Teaching Difficulty3.Get students to conduct a series of reading, listening,speaking and translating activities related to the theme of theunit,4. Get students to practice Level A examTeaching Duration8 lessonsTeaching MethodTask-Based Language TeachingAssignmentSpeaking, listening,reading, writing, Level Aexam practiceTeaching Procedures:Insight into Culture: DJI Technology (Ideological and Moral Teaching)Task 1Talk about the given topic with your neighbor.You can use the word bank for referenceAnswer Key (Open)
Foreign Language Department Chapter Unit 1 Starting a Business Teaching Objective 1. To talk about starting a business 2. To learn how to run a company 3. To learn some skills and methods to start a business 4. To learn to write Notes and Telephone Messages 5. To review Passive Voice 6. To learn and appreciate Chinese cultures 7. To learn the skills on level A exam Ideological and Moral Objective 1. To know the story about how the great Chinese company Da-Jiang was founded 2. To help Ss understand the importance of spirit and determination for starting business. 3. To foster students’ value of entrepreneurial spirit, innovation and creativity, strategic thinking and planning, teamwork, social responsibility, determination and persistence, national pride and global competitiveness. Teaching Focus 1. Insight into Culture & Let’s Come to Workplace 2. Let’s Watch: To understand the playlet and learn the language about starting a business 3. Let’s Read: Comprehension of the Text; Key words and expressions 4. Let’s Write: Notes and Telephone Messages 5. Let’s review: Passive Voice 6. Workbook Teaching Difficulty 1. Get students to learn the topic and do the syndicate activities in the class; 2. Get students to master the key language points and grammatical structures in the texts; 3. Get students to conduct a series of reading, listening, speaking and translating activities related to the theme of the unit; 4. Get students to practice Level A exam. Teaching Duration 8 lessons Teaching Method Task-Based Language Teaching Assignment Speaking, listening, reading, writing, Level A exam practice Teaching Procedures: Insight into Culture: DJI Technology (Ideological and Moral Teaching) Task 1 Talk about the given topic with your neighbor. You can use the word bank for reference. Answer Key (Open)
Foreign Language DepartmentTask 2Discuss the following questions with your partner and share your answers with your class.QuestionsandAnswers1.Doyou like flying drones? Which brand is your favorite?-Yes,I like flying drones becauseI like to have a bird's eye view of the scenery from the dronecamera, and I can take manywonderful pictures.I like Da-Jiang drones a lot.It isprofessional and of high quality2.Canyou say something aboutDa Jiang's performance?-Yes. Da Jiang is a leading company in UAV (unmanned aerial vehicles)manufacturing anddesigning.The companyhas developed from a small firmintotheNo1commercial UAVmanufacturer in the world, taking about 70% of the world market share.3.Howwas Da Jiang founded?-Frank Wangfounded itwith several of his classmates in2006,whentheyhad verylittlemoney and could not hiremorepeopleorrentalargeoffice.Therewereless than1oemployees at that time,crowded in a small office in Shenzhen.However,Wang wasdetermined, diligent, and ambitious. He built his first drone in a dorm room. With hiscontinuous innovation,FrankWanghas successfullymadeDa Jiangproductsworld-famous4.WhatcanwelearnfromWang'sstory?I think it ishisdetermination and persistence.Wangloved flyingobjects sincehewasyoungand hekept hispassion and went after hisdream.He has great determination so that hecouldbetough enoughto overcomethedifficulties he has met in starting his business and finallyachieved great success.5.How should we get prepared now if we want to start a business in future?-I think,first, we should study well and beprofessional, second, we should develop our abilityand take part in more practice; last but not the least, we should keep training ourselves andbuild a strong will to confront all kinds of difficulties,and always have a dream.Culture Spot: Success Stories (Ideological and Moral Teaching)Taskl: In the current Chinese economy, there appear many successful business giants whogrew out of small businesses they ever started. They have made great contribution to therapid development of Chinese economy.Here are the business profiles of the four successfounders.Please match the business leaders with their profiles by supplying the missinginformation.Ma YunRenZhengfeiMa HuatengLiYanhongisthefounder of Alibaba Group,and also thefirst Chinese mainland1entrepreneurtofeatureonthecoverofForbes(《福布斯》).HehasbeennamedaGlobalLeader
Foreign Language Department Task 2 Discuss the following questions with your partner and share your answers with your class. Questions and Answers 1. Do you like flying drones? Which brand is your favorite? ‒ Yes, I like flying drones because I like to have a bird’s eye view of the scenery from the drone camera, and I can take many wonderful pictures. I like Da-Jiang drones a lot. It is professional and of high quality. 2. Can you say something about Da Jiang’s performance? ‒ Yes. Da Jiang is a leading company in UAV (unmanned aerial vehicles) manufacturing and designing. The company has developed from a small firm into the No 1 commercial UAV manufacturer in the world, taking about 70% of the world market share. 3. How was Da Jiang founded? ‒ Frank Wang founded it with several of his classmates in 2006, when they had very little money and could not hire more people or rent a large office. There were less than 10 employees at that time, crowded in a small office in Shenzhen. However, Wang was determined, diligent, and ambitious. He built his first drone in a dorm room. With his continuous innovation, Frank Wang has successfully made Da Jiang products world-famous. 4. What can we learn from Wang’s story? ‒ I think it is his determination and persistence. Wang loved flying objects since he was young, and he kept his passion and went after his dream. He has great determination so that he could be tough enough to overcome the difficulties he has met in starting his business and finally achieved great success. 5. How should we get prepared now if we want to start a business in future? ‒ I think, first, we should study well and be professional; second, we should develop our ability and take part in more practice; last but not the least, we should keep training ourselves and build a strong will to confront all kinds of difficulties, and always have a dream. Culture Spot: Success Stories (Ideological and Moral Teaching) Task1: In the current Chinese economy, there appear many successful business giants who grew out of small businesses they ever started. They have made great contribution to the rapid development of Chinese economy. Here are the business profiles of the four success founders. Please match the business leaders with their profiles by supplying the missing information. 1. _ is the founder of Alibaba Group, and also the first Chinese mainland entrepreneur to feature on the cover of Forbes(《福布斯》).He has been named a Global Leader
ForeignLanguageDepartmentand the richest man in Asia.2iscurrentlychairmanandCEOof theBoardof DirectorsofTencentHoldings. He had experience of more than 10 years in the telecommunications and InternetindustriesbeforethefoundingofTencent.In2018,hewashonoredbyTime（《时代周刊》)as“the2018Most Influential Person in the World".As the founder and President of Huawei,wasnamed“oneofthe50mostInfluential Business leaders in China 2020"by Fortune(《财富》)in April 2020.His theory andpractice of"crisis management"in enterprises have a wide influence both at home and abroad4.Asthefounder,chairmanandCEOofBaidu,is fully responsiblefor thestrategic planning and operation management of Baidu.Beforehefounded Baidu, hewas alreadyoneoftheworld'stopsearchengineengineerStep1Let's CometoWorkplaceLet's Come to Workplace is designed to warm up students for starting a businessTask 1 Work in pairs.Discuss about the following business leaders on the topics of thequestions below.(T encourage Ss to talk about the business leaders and guide them to the point.)Who are they?What are their major businesses?How did they start their business?Howmuch wealthdotheyhave?What characteristics did they share in starting up their business?Ma Yun,founderofAlibabaGrouBilGates.founderofMicrosofMaHuateng.Chaiman andCEOof TencentElonMusk.CEOofSpacexandTesla1.Ma Yun is the founder of Alibaba Group which provides an online tradingplatform fore-commerce, including B2B trading, online retail, third-party payment and cloud computingservices.Heisnowworthabout$66.7billion.2. Ma Huateng is the founder, chairman and CEO of Tencent which provides Internet service,includingQQ,WeChat,QQspace,Tencentvideo,etc.Heisnowworthabout$59.1billion3.Bill GatesisthefounderofMicrosoftwhichprovidesa widerangeofcomputersoftwareservices.Heisnowworthabout$98billion.4.ElonMusk（埃隆·马斯克）istheCEOofSpaceX（太空探索技术公司）andTesla（特斯拉），and the chairman of SolarCity（太阳城公司）.He is nowworth about $84billion.**What characteristics did they share in starting up their businesses?They are all successful businessmen who established their own business from startups on a
Foreign Language Department and the richest man in Asia. 2. _ is currently chairman and CEO of the Board of Directors of Tencent Holdings. He had experience of more than 10 years in the telecommunications and Internet industries before the founding of Tencent. In 2018, he was honored by Time (《时代周刊》)as “the 2018 Most Influential Person in the World”. As the founder and President of Huawei, _ was named “one of the 50 most Influential Business leaders in China 2020” by Fortune(《财富》)in April 2020. His theory and practice of “crisis management” in enterprises have a wide influence both at home and abroad. 4. As the founder, chairman and CEO of Baidu, _ is fully responsible for the strategic planning and operation management of Baidu. Before he founded Baidu, he was already one of the world’s top search engine engineer. Step 1 Let’s Come to Workplace Let’s Come to Workplace is designed to warm up students for starting a business Task 1 Work in pairs. Discuss about the following business leaders on the topics of the questions below. (T encourage Ss to talk about the business leaders and guide them to the point.) Who are they? What are their major businesses? How did they start their business? How much wealth do they have? What characteristics did they share in starting up their business? 1.Ma Yun is the founder of Alibaba Group which provides an online trading platform for e-commerce, including B2B trading, online retail, third-party payment and cloud computing services. He is now worth about $66.7 billion. 2. Ma Huateng is the founder, chairman and CEO of Tencent which provides Internet service, including QQ, WeChat, QQ space, Tencent video, etc. He is now worth about $59.1 billion. 3. Bill Gates is the founder of Microsoft which provides a wide range of computer software services. He is now worth about $98 billion. 4. Elon Musk (埃隆·马斯克) is the CEO of SpaceX (太空探索技术公司) and Tesla (特斯拉), and the chairman of SolarCity (太阳城公司). He is now worth about $84 billion. **What characteristics did they share in starting up their businesses? They are all successful businessmen who established their own business from startups on a
Foreign Language Departmentvery small scale with only a few partners and friends.Task 2 Now discuss the questions below and then report to your class. (lead students tothetopicof startingabusiness.)1. Do you dream to start a business of your own after graduation?2. Why or why not?3. If you start up a business, what business will you do?4. What business form will you take? A sole trader, a partnership or a franchise chainstore?5. What do you think are the possible steps to set up a business?Reference:1. Yes, I want to start up a business2. Because starting a business is a quite challenging job, and I like challenge.3. Perhaps I'll open an online shop to sell something.I like selling things4. Maybe I like to be a sole trader as I think I am very independent and I like to do business all bymyself.5. I think, first of all, I should have a good idea about the business, and then I need to do somemarket research. If my idea proves to be feasible, I will make a business plan, get the money forthe business, hire some people,rent the officeand start mybusinessStep 2. Let's Watch: I want to start my own business.This part T presents a video playlet for students to better understand the topic of theunit and the language about it.2.1 Understanding the playlet2.1.1 Watch the video for the first time and answer the questions.Question 1. What business does the girl want to do?Question 2. What's the first step the consultant suggests the girl do?Question3.What's thegirl'sbiggest concern?2.1.2Watch thevideofor the second time and answerthe questions.Question4.Whatarethetwowaystostartabusinesswith justa littlemoney?Question 5.What does SWOT standfor?Question 6.What should a business plan include?2.1.3LanguageFocusWatch the video again and complete the following statements with the words or phrases givenbelow.1.I would appreciate it if you could give me some advice2. Can you give me some ideas?3. It's necessary to do a market survey4.You can makea questionnaire to collect information about the needs ofyour target consumers5.You canmakeaSWOTanalysisof yourbusiness6.I suggest youmakea businessplanafteryou dothe SWOT analysisScript of the PlayletSituation: Cherry is about to graduate. She is thinking about starting her business, so she visits a
Foreign Language Department very small scale with only a few partners and friends. Task 2 Now discuss the questions below and then report to your class. (lead students to the topic of starting a business.) 1. Do you dream to start a business of your own after graduation? 2. Why or why not? 3. If you start up a business, what business will you do? 4. What business form will you take? A sole trader, a partnership or a franchise chain store? 5. What do you think are the possible steps to set up a business? Reference: 1. Yes, I want to start up a business. 2. Because starting a business is a quite challenging job, and I like challenge. 3. Perhaps I’ll open an online shop to sell something. I like selling things. 4. Maybe I like to be a sole trader as I think I am very independent and I like to do business all by myself. 5. I think, first of all, I should have a good idea about the business, and then I need to do some market research. If my idea proves to be feasible, I will make a business plan, get the money for the business, hire some people, rent the office and start my business. Step 2. Let’s Watch: I want to start my own business. This part T presents a video playlet for students to better understand the topic of the unit and the language about it. 2.1 Understanding the playlet 2.1.1 Watch the video for the first time and answer the questions. Question 1. What business does the girl want to do? Question 2. What’s the first step the consultant suggests the girl do? Question 3. What’s the girl’s biggest concern? 2.1.2 Watch the video for the second time and answer the questions. Question 4. What are the two ways to start a business with just a little money? Question 5.What does SWOT stand for? Question 6. What should a business plan include? 2.1.3 Language Focus Watch the video again and complete the following statements with the words or phrases given below. 1. I would appreciate it if you could give me some advice. 2. Can you give me some ideas? 3. It’s necessary to do a market survey. 4. You can make a questionnaire to collect information about the needs of your target consumers. 5. You can make a SWOT analysis of your business. 6. I suggest you make a business plan after you do the SWOT analysis. Script of the Playlet Situation: Cherry is about to graduate. She is thinking about starting her business, so she visits a