guaranteeperiod保修期keyProductFeatures商品特性main image and other image URLnetweight净重商品图片operatingprocedures操作程序searchTerms搜索关键词technicalparameters技术参数1.Sentence Structures（1）Thismachineiswidelyappliedtoelectrontoys.此机器广泛应用于电动玩具。.广泛应用于...bewidely applied to...e.g. Our products are widely applied to various equipments, electron toys, electrical tools,electrical appliance,electrical massager etc我们产品广泛应用于仪器、电动玩具、电动工具、家用电器、按摩器等领域产品。(2）Thetoyissuitableforchildrenaged6.此玩具适合6岁的儿童be suitable forchildrenaged...适合..岁的儿童。e.g. This toy is suitable for children aged three and above.这个玩具适合3岁以上的儿童。(3）Thewashingmachineisidealforus.此洗衣机是我们理想的用品be ideal for…是理想的用品e.g. This car would be ideal for you, sir, why don't you try it out?先生，这辆汽车会使您称心如意的，您为什么不试用一下呢？（4）Itisveryusefulforreading在阅读方面很实用。veryusefulfor....在..很实用e.g. Sports and games are very useful for character training.体育运动和游戏对于品格训练非常有用。(5）Itcanfullysatisfytheneedsofcustomers：它完全满足客户需求。fullysatisfy.完全满足.e.g.It can fully satisfy the specific requirements of the customer.完全满足每一个用户的具体要求(6）Pleasekeepoutofthereachofpets.请置于宠物够不着的地方。Keepoutofthereachof..置于....够不着的地方e.g.Keepoutofthereachofchildren，置于儿童够不着的地方。（7）Avoidalcoholduringtheuseofthisproduct.服用本品过程中禁饮啤酒。Avoid...duringtheuseof..使用期间禁止.e.g. Avoid alcohol and having pepper, chives, fried food and unripe or cool fruits during theuseof this product服用本品过程中请禁饮啤酒，禁食辣椒、非菜以及油炸、煎、炒类食物，忌食生、冷瓜果。(8）DisconnecttheACcord.拔掉电源。Disconnect...拔掉....e.g. Disconnect the AC cord when you are not going to use the product for a long period oftime.长时间不用本产品时，要拔掉电源(9）Placetheitonaflat,evensurface.将其安放在平坦的地方。Placethe..on..surface将.安放...的地方e.g.Placethemachineonaflat,evensurface.将本机安放在平坦的地方。(10)Itisadvisabletoreplacethebatteries.我们建议你更换电池。6
6 guarantee period 保修期 key Product Features 商品特性 main image and other image URL net weight 净重 商品图片 operating procedures 操作程序 search Terms 搜索关键词 technical parameters 技术参数 1. Sentence Structures (1) This machine is widely applied to electron toys. 此机器广泛应用于电动玩具。 . be widely applied to . .广泛应用于. e.g. Our products are widely applied to various equipments, electron toys, electrical tools, electrical appliance, electrical massager etc. 我们产品广泛应用于仪器、电动玩具、电动工具、家用电器、按摩器等领域产品。 (2) The toy is suitable for children aged 6. 此玩具适合 6 岁的儿童 be suitable for children aged . .适合.岁的儿童。 e.g. This toy is suitable for children aged three and above. 这个玩具适合 3 岁以上的儿童。 (3) The washing machine is ideal for us. 此洗衣机是我们理想的用品 be ideal for . .是理想的.用品 e.g. This car would be ideal for you, sir; why don't you try it out? 先生，这辆汽车会使您称心如意的，您为什么不试用一下呢? (4) It is very useful for reading. 在阅读方面很实用。 very useful for . .在.很实用 e.g. Sports and games are very useful for character training. 体育运动和游戏对于品格训练非常有用。 (5) It can fully satisfy the needs of customers. 它完全满足客户需求。 fully satisfy . 完全满足. e.g. It can fully satisfy the specific requirements of the customer. 完全满足每一个用户的具体要求. (6) Please keep out of the reach of pets. 请置于宠物够不着的地方。 Keep out of the reach of . 置于.够不着的地方 e.g. Keep out of the reach of children. 置于儿童够不着的地方。 (7) Avoid alcohol during the use of this product.服用本品过程中禁饮啤酒。 Avoid . during the use of . 使用.期间禁止. e.g. Avoid alcohol and having pepper, chives, fried food and unripe or cool fruits during the use of this product. 服用本品过程中请禁饮啤酒，禁食辣椒、韭菜以及油炸、煎、炒类食物，忌食生、 冷瓜果。 (8) Disconnect the AC cord. 拔掉电源。 Disconnect . 拔掉. e.g. Disconnect the AC cord when you are not going to use the product for a long period of time.长时间不用本产品时，要拔掉电源 (9) Place the it on a flat, even surface. 将其安放在平坦的地方。 Place the . on . surface 将.安放.的地方 e.g. Place the machine on a flat, even surface. 将本机安放在平坦的地方。 (10) It is advisable to replace the batteries.我们建议你更换电池
replace...更换....e.g.If you use the appliance twice a week or more, it is advisable to replace the batteriesevery two or three years如果一星期使用本产品两次或以上，我们建议你每两年或三年更换电池一次。SV.StrategyTips for Writing Effective Product DescriptionYou should know and understand every feature andResearch the productadvantagetheproductmayhaveand its uses.了解产品Writing styles should always vary depending on thedesiredaudienceYou shouldresearch whousesDetermineyourand purchases the product to establish the tone andaudience.确定客户style of your audience and create a unique voice foryour product.Use descriptive language to convey how any one featureLinking features andwill benefit the buyer and how purchasing the item willbenefits.突出特点好maketheconsumer'slifeeasier.处It's important when writing product descriptions to beUse clear and decisiveconcise.Usecommonlanguageandtermsthatareeasytoanguage.语言清晰明understand.Clearlydescribetheproductwithoutgetting确too technical or boring so the reader stays engagedNot all product descriptions always ask for a sale, but it isInclude a call-to-advisabletobecreativeandencouragethepotentialbuyeraction行动呼吁topurchaseyourproductbytellingthemexactlyhowtodo it
7 replace.更换. e.g. If you use the appliance twice a week or more, it is advisable to replace the batteries every two or three years. 如果一星期使用本产品两次或以上，我们建议你每两年或三年更换电池一次。 Ⅴ. Strategy It's important when writing product descriptions to be concise. Use common language and terms that are easy to understand. Clearly describe the product without getting too technical or boring so the reader stays engaged. Not all product descriptions always ask for a sale, but it is advisable to be creative and encourage the potential buyer to purchase your product by telling them exactly how to do it. Include a call-to- action 行动呼吁 Use descriptive language to convey how any one feature will benefit the buyer and how purchasing the item will make the consumer's life easier. Linking features and benefits.突出特点好 处 Use clear and decisive language.语言清晰明 确 Tips for Writing Ef ective Product Description Writing styles should always vary depending on the desired audience. You should research who uses and purchases the product to establish the tone and style of your audience and create a unique voice for your product. You should know and understand every feature and advantage the product may have. Determine your audience.确定客户 Research the product and its uses.了解产品
6.Exercies and homework:V.PracticeTask 4Directions: Translate the following English sentences to Chinese and vice versa1..Competitiyely-priced.quality.products.arethemostdesirable.（物美价廉的产品）2Thismountainbikeissuitable.for.childrenaged10-16.（适合年龄10-16岁小孩）Avoid alcohol and having pepper, chives, friedfood and unripe or cool fruits during the use of2.、thisproduct.（禁止）3.Pleasekeepthisinstructionforfurtherreference..（将来查询）4.Comeand seeour.wide.range.ofcomputersand printers.（多系列）5.我们的产品完全满足每一个用户的具体要求，（fullysatisfy）我们的产品广泛应用于药品食品。（bewidelyappliedto）6.7.将冰箱安放在平坦的地方（place）8.表面未干燥前，防止雨淋和水浸（avoid,soakwithwater)9:如果你需要信息或服务，请浏览飞利浦桑公司的互联网网站.www.Philipson.com.（visit,the Philipson Website)Task5Directions: Read the following product description and fill in the blanks with the rightexpressions according to the ChineseHIGHSPEEDCHAOSFORTHEGAMECHANGER（规则是用来打破的。）Playfastandshatterexpectationsasyou1become an ultimate game changer in these women's soccer cleats.The ultra-light cleats2（提供所需的爆炸性的速度）toseizethespotlightandbefirstonthe attack. A one-piece lightweight compression upper delivers a sock-like fit with zero wear-intime.PremiumK-leather 3（提供最高的舒适）Designedtocausechaos on firm ground and artificial grass.Experience zero wear-in time with a Techfit compression upper that molds perfectly to your footthe instant you slip it onOne-piece upper provides a snug fit for ultra-fast movesProvides rock-solid stability at high speeds with its extremely lightweightSPRINTFRAMEoutsolePremium K-leather4（提供最高舒适度和感觉）Move with explosive speed and traction on firm ground (dry natural grass) with the FGChaos stud alignment5（进口的）Task6Directions: Some parts of the following description are not proper. Please rewrite them.8
8 6. Exercies and homework: Ⅴ. Practice Task 4 Directions: Translate the following English sentences to Chinese and vice versa. 1. Competitively-priced quality products are the most desirable.（物美价廉的产品） 2. This mountain bike is suitable for children aged 10-16. （适合年龄 10-16 岁小孩） 2. Avoid alcohol and having pepper, chives, fried food and unripe or cool fruits during the use of this product.（禁止） 3. Please keep this instruction for further reference. （将来查询） 4. Come and see our wide range of computers and printers. （多系列） 5. 我们的产品完全满足每一个用户的具体要求. （fully satisfy） 6. 我们的产品广泛应用于药品食品。（be widely applied to） 7. 将冰箱安放在平坦的地方（place） 8. 表面未干燥前，防止雨淋和水浸.(avoid, soak with water) 9. 如果你需要信息或服务，请浏览飞利浦桑公司的互联网网站 www.Philipson.com. (visit, the Philipson Website) Task 5 Directions: Read the following product description and fill in the blanks with the right expressions according to the Chinese. HIGH SPEED CHAOS FOR THE GAMECHANGER 1_（规则是用来打破的。） Play fast and shatter expectations as you become an ultimate game changer in these women's soccer cleats. The ultra-light cleats 2_（提供所需的爆炸性的速度）to seize the spotlight and be first on the attack. A one-piece lightweight compression upper delivers a sock-like fit with zero wear-in time. Premium K-leather 3_（提供最高的舒适）. Designed to cause chaos on firm ground and artificial grass. Experience zero wear-in time with a Techfit compression upper that molds perfectly to your foot the instant you slip it on One-piece upper provides a snug fit for ultra-fast moves Provides rock-solid stability at high speeds with its extremely lightweight SPRINTFRAME outsole Premium K-leather4_（提供最高舒适度和感觉） Move with explosive speed and traction on firm ground (dry natural grass) with the FG Chaos stud alignment 5_（进口的） Task 6 Directions: Some parts of the following description are not proper. Please rewrite them
Please follow these procedures in orderto make a machine withdrawal from your City Bankchecking or savings accounts:1.You should take out your card and insert your card face up into the card slot on the machineteller.2Enter your six-digit identification number on the numbered buttons.3.Then you need to press the withdrawal button for checking on the button for savings.4.Enter the amount of withdrawal, eitherfifty or one hundred on the numbered buttons, andwaitforyourreceipttobeprinted5.Don't forget to remove your card from the slot, in case you may lose it. You will see thedrawer open with receipt and your cash withdrawal in fifty-dollar packets.All customers are limited to withdrawals of five thousand RMB in one twenty-four-hour period.Tips:Determine your audience, and create a unique voice for your product description.确定客户和说明书用语Use clear and decisive language语言清晰明确9
9 Please follow these procedures in order to make a machine withdrawal from your City Bank checking or savings accounts: 1. You should take out your card and insert your card face up into the card slot on the machine teller. 2. Enter your six-digit identification number on the numbered buttons. 3. Then you need to press the withdrawal button for checking on the button for savings. 4. Enter the amount of withdrawal, either fifty or one hundred on the numbered buttons, and wait for your receipt to be printed. 5. Don’t forget to remove your card from the slot, in case you may lose it. You will see the drawer open with receipt and your cash withdrawal in fifty-dollar packets. All customers are limited to withdrawals of five thousand RMB in one twenty-four-hour period. Tips: Determine your audience, and create a unique voice for your product description. 确定客户和说明书用语 Use clear and decisive language. 语言清晰明确
Unit 1l Sales Letters销售函1. Teaching purpose: get the students know the basic concepts, types, format, language style andwriting skills ofsales letters.2. Teaching Methods: teaching and practicing3. Teaching Credit: 44.KeyPoints and Important points:format, language style and writing skills of sales letters5.Teaching ProcessI.Learning ObjectivesInthisunit,youwill learn知识、技能、思政目标：to understand the connotation of a sales letter;9to know the typical types of sales letters;5toknow the format and the content ofa sales letter;to apply some useful expressions in practice,towritea satisfactory sales letter with correct layout,complete contentand key sellingpointsII.Leading-inAbout Sales LetterAsalesletter（销售函）isapieceofdirectmailwhichisdesignedtopersuadethereadertopurchase a particular product or service in the absence of a salesman. It has been defined as “aformof direct mail in which an advertisersends a letter to a potential customer."It is distinctfromother direct mail techniques,such as thedistribution of leaflets and catalogues,as the sales lettertypically sellsa singleproduct orproductline,and furthertends tobemainlytextual as opposed tographics-based. It is typically used for products or services which, due to their price, are aconsidered purchase at medium or high value (typically tens to thousands of dollars).Typesof SalesLetters（销售函的种类）Salesletters are themostcommon persuasive writingfor commercial purposes. They fall into three general, and sometimes overlapping categories:unsolicited, solicited, and soft-sell.Unsolicited salesletters（自发销售函）are alsoknown as direct-mail advertising.They aresent by mail directly to the prospective buyer. They are usually not welcome on the part of therecipients who did not ask for them, which explains why their paper version is often called junkmail"whiletheelectronic formis called“spam"Solicitedsalesletters（请求性销售函）arerepliestorequestsaboutproductsorservicesThey are often luckier than unsolicited sales letters in the sense that they won't end up in a dustbinwithout being read. However, to succeed, they still have to provide satisfying answers to questionsalready asked by the reader.Soft-sellletters（软式推销函），alsoknownascordialcontactletters,arespecialgoodwiletters designed to maintaingood relationswith important customers.Unlikethe hard-sell junkmail, theydon't bombard the reader with something undesirable.They are soft-sell because theykeep a company's name familiar to customers without directly promoting a particular product orservice. They are usually enjoyable to the reader with a lot of useful information or entertainingmaterials. They aim at long-term customer loyalty.10
10 Unit 11 Sales Letters 销售函 1. Teaching purpose: get the students know the basic concepts, types, format, language style and writing skills of sales letters. 2. Teaching Methods: teaching and practicing 3. Teaching Credit: 4 4. Key Points and Important points: format, language style and writing skills of sales letters. 5. Teaching Process Ⅰ. Learning Objectives In this unit, you will learn 知识、技能、思政目标: to understand the connotation of a sales letter; to know the typical types of sales letters; to know the format and the content of a sales letter; to apply some useful expressions in practice; to write a satisfactory sales letter with correct layout, complete content and key selling points. Ⅱ.Leading-in About Sales Letter A sales letter （销售函）is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman. It has been defined as “a form of direct mail in which an advertiser sends a letter to a potential customer.” It is distinct from other direct mail techniques, such as the distribution of leaflets and catalogues, as the sales letter typically sells a single product or product line, and further tends to be mainly textual as opposed to graphics-based. It is typically used for products or services which, due to their price, are a considered purchase at medium or high value (typically tens to thousands of dollars). Types of Sales Letters （销售函的种类） Sales letters are the most common persuasive writing for commercial purposes. They fall into three general, and sometimes overlapping categories: unsolicited, solicited, and soft-sell. Unsolicited sales letters（自发销售函） are also known as direct-mail advertising. They are sent by mail directly to the prospective buyer. They are usually not welcome on the part of the recipients who did not ask for them, which explains why their paper version is often called “junk mail” while the electronic form is called “spam”. Solicited sales letters（请求性销售函） are replies to requests about products or services. They are often luckier than unsolicited sales letters in the sense that they won’t end up in a dustbin without being read. However, to succeed, they still have to provide satisfying answers to questions already asked by the reader. Soft-sell letters（软式推销函）, also known as cordial contact letters, are special goodwill letters designed to maintain good relations with important customers. Unlike the hard-sell junk mail, they don’t bombard the reader with something undesirable. They are soft-sell because they keep a company’s name familiar to customers without directly promoting a particular product or service. They are usually enjoyable to the reader with a lot of useful information or entertaining materials. They aim at long-term customer loyalty