Il-10 Developing Integrated Marketing Communications Program 13-16 Advertising Direct marketing Sales promotion PR/publicity Personal Selling Advertising Direct marketin:Sales Promotion PR/publicity Personal selling objectives objectives Objectives objectives objectives Message Direct marketing Sales Promotion PR/publicity Personal selling strategy strategy strategy strategy strategy Media strategy Integrate and implement IMC Program Monitor,evaluate,and Control IMC Program 對至（竹置多土孝 University of Intemational Business and Economics
国际商学院 市场营销学系 13－16 II-10 Developing Integrated Marketing Communications Program Advertising Direct marketing Sales promotion PR/publicity Personal Selling Advertising objectives Message strategy Media strategy Direct marketing objectives Direct marketing strategy Sales Promotion strategy Sales Promotion Objectives PR/publicity objectives PR/publicity strategy Personal selling objectives Personal selling strategy Integrate and implement IMC Program Monitor, evaluate, and Control IMC Program
Il-11 An Integrated Marketing Communications Planning Model 13-17 Review of marketing plan Analysis of promotional program situation Analysis of the Communications Process Budget Determination Develop Integrated Marketing Communications Program 對计至（竹置多大孝 15 University of Intemational Business and Economics
国际商学院 市场营销学系 13－17 Review of marketing plan Analysis of promotional program situation Analysis of the Communications Process Budget Determination Develop Integrated Marketing Communications Program II-11 An Integrated Marketing Communications Planning Model
Il-12 The Promotion/IMC Budgeting 13-18 >Affordable > Percentage of Sales > Competitive Parity Objective Task 對至（的贫多大差 University of Intemational Business and Economic
国际商学院 市场营销学系 13－18 Affordable Percentage of Sales Competitive Parity Objective Task II-12 The Promotion/IMC Budgeting
王老吉凉茶饮料 整合营销沟通案例 红罐王老吉品牌定位战略 广州成美营销顾问有限公司 《哈佛商业评论》中文版2004年11月号 http://www.chengmei-trout.com/news-67.asp?gclid=CPC1wevNip4CFQMupAodEykUqw
对外经济贸易大学 国际工商管理学院 市场营销学系 王老吉凉茶饮料 整合营销沟通案例 红罐王老吉品牌定位战略 广州成美营销顾问有限公司 《哈佛商业评论》中文版2004年11月号 http://www.chengmei-trout.com/news-67.asp?gclid=CPC1wevNip4CFQMupAodEykUqw