ll-1.Individual Product Decisions 8-11 Product Attributes Branding Packaging Labeling Product Support Services 對酒价置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 8－11 II-1. Individual Product Decisions Product Attributes Branding Packaging Labeling Product Support Services
(1)Product Attribute Decisions 8-12 Quality Features Design 雒對酒价置昌大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 8－12 (1) Product Attribute Decisions Quality Features Design
(3)Packaging 66.taobao.com 8-13 Packaging Immediate,Secondary,Shipping Labeling Identifies,Describes,Promotes 對酒（价置易大号 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 8－13 (3) Packaging Packaging Immediate, Secondary, Shipping Labeling Identifies, Describes, Promotes
Packaging Objectives 8-14 ●Identify the brand Convey descriptive and persuasive information Facilitate product transportation and protection o Assist at-home storage Aid product consumption Copy6盒©o对户作o品色dtc藏ion,lnc.Publishing a晰营销学系
国际商学院 市场营销学系 8－14 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 10-14 Packaging Objectives Identify the brand Convey descriptive and persuasive information Facilitate product transportation and protection Assist at-home storage Aid product consumption