Discussion 8-6 1.What core benefit do you seek when you “buy'a high education service？ 2.Elaborate the actual product(second level)of this service. 3.In your view,what make up the augmented product? 對补至（竹置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 8－6 Discussion 1. What core benefit do you seek when you “buy” a high education service ? 2. Elaborate the actual product (second level) of this service. 3. In your view, what make up the augmented product?
1-2.Product and Service Classification 8-7 Consumer Product >Industrial Product 對计至（竹宜多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 8－7 I-2. Product and Service Classification Consumer Product Industrial Product
(1)Consumer Product Classifications 8-8 Types of Consumer Products Convenience Goods >Unsought Goods Shopping Goods Specialty Goods 至（竹至多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 8－8 (1) Consumer Product Classifications Types of Consumer Products Convenience Goods Unsought Goods Shopping Goods Specialty Goods
(2)Industrial Product Classifications 8-9 Types Of Industrial Products Materials and Parts >Capital Items >Supplies and Services 對补至（竹置多大影 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 8－9 (2) Industrial Product Classifications Types Of Industrial Products Materials and Parts Capital Items Supplies and Services
8-10 ll.Product and Service Decisions 對好酒价置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 8－10 II. Product and Service Decisions