1-3.New Product Development Process 9-6 Marketing Business Strategy Analysis Concept Product Development Development and Testing Idea Test Screening Marketing Idea Commercialization Generation 至（竹至多大学 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 9－6 I-3. New Product Development Process Idea Generation Idea Screening Concept Development and Testing Marketing Strategy Business Analysis Product Development Test Marketing Commercialization
1-4.Concepts in Concept Development 9-7 。Product idea ●Product concept ●Category concept Brand concept ●Concept testing ”對至（竹置多大影 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 9－7 I-4. Concepts in Concept Development Product idea Product concept Category concept Brand concept Concept testing
Internal Idea Source Job's Insight 9-8 MacBook Air-一世界上最薄的笔记本电脑” “Pod把1000首歌曲装进你的口袋里” “今天，苹果重新发明了手机！” ■■■■ 至（竹至多大孝 国际商学院市场营销学系 15 University of Intemational Business and Economics
国际商学院 市场营销学系 9－8 Internal Idea Source : Job’s Insight “MacBook Air——世界上最薄的笔记本电脑” “iPod 把1000首歌曲装进你的口袋里” “今天，苹果重新发明了手机！” ……