Foreign LanguageDepartmentbelow.1.I wouldappreciateit ifyou couldgiveme someadvice2. Can you give me some ideas?3. It's necessary to do a market survey.4.You can make a questionnaire to collect information about the needs of your target consumers.5.Youcanmake a SWOT analysisof your business.6.I suggest you make a business plan after you do the SWOT analysis.Script of the PlayletSituation: Cherry is about to graduate. She is thinking about starting her business, so she visits aconsultantat theStudents'Employment GuidanceCenterand asksforsomeadviceCherry:Thanks formeetingme for coffee.Iknowyou're busy,butI would appreciate it if youcould give me some advice.Consultant: Of course.I'm always happy to help.What can I do for you?Cherry: Thanks. I want to start my own business, but I don't know how to make it happen.Consultant: What business do you want to do?Cherry: I'm interested in fashion.Consultant: Good.Doyou wantto open aclothes shop?Cherry: Yes. That's what I'm thinking about. Can you give me some ideas?Consultant: First of all, I think you should have some idea about the market. It's necessary to doa market survey.Cherry:A market survey?How canI do that?Consultant:You should get some information about consumers'needs and retailers'operations.Cherry:Yes.It's very important to get this information, but how can I get it?Consultant: You can make a questionnaire to collect information about the needs of your targetconsumers. For clothing retailers, you need to pay a visit to them to understand their business andthe market.Cherry: Great idea. What should I do next?Consultant: After your market survey, you'll have some idea about the business and market. Thenyou can make a SWOT analysis of your business. That means you should analyze the strengthsweaknesses, opportunities and threats of your business. It is a useful and necessary tool forplanning a business.Cherry: Yes, that sounds really helpful. But my biggest concern is that I don't have much moneyConsultant: Everybody thinks a business needs money from the start. In fact, it's entirely possibleto start and grow a business with almost no personal financial investment if you know the rightwayCherry: How can I do that?Consultant: Well, you have two main ways of starting a business with a small amount ofmoney:lowering your costs or raising capital from outside sources, like friends and family,crowdfundingangel investors, government grants and loans, bank loans, and so on.Cherry:Then how canI attract investmentfrom outside sources?Consultant: I suggest you make a business plan after you do the SWOT analysis. With anelaborate plan,you canfindabusiness partner or attract investment more easilyCherry:Wonderful! Can you tell me what a business plan should include?
Foreign Language Department below. 1. I would appreciate it if you could give me some advice. 2. Can you give me some ideas? 3. It’s necessary to do a market survey. 4. You can make a questionnaire to collect information about the needs of your target consumers. 5. You can make a SWOT analysis of your business. 6. I suggest you make a business plan after you do the SWOT analysis. Script of the Playlet Situation: Cherry is about to graduate. She is thinking about starting her business, so she visits a consultant at the Students’ Employment Guidance Center and asks for some advice. Cherry: Thanks for meeting me for coffee. I know you’re busy, but I would appreciate it if you could give me some advice. Consultant: Of course. I’m always happy to help. What can I do for you? Cherry: Thanks. I want to start my own business, but I don’t know how to make it happen. Consultant: What business do you want to do? Cherry: I’m interested in fashion. Consultant: Good. Do you want to open a clothes shop? Cherry: Yes. That’s what I’m thinking about. Can you give me some ideas? Consultant: First of all, I think you should have some idea about the market. It’s necessary to do a market survey. Cherry: A market survey? How can I do that? Consultant: You should get some information about consumers’ needs and retailers’ operations. Cherry: Yes. It’s very important to get this information, but how can I get it? Consultant: You can make a questionnaire to collect information about the needs of your target consumers. For clothing retailers, you need to pay a visit to them to understand their business and the market. Cherry: Great idea. What should I do next? Consultant: After your market survey, you’ll have some idea about the business and market. Then you can make a SWOT analysis of your business. That means you should analyze the strengths, weaknesses, opportunities and threats of your business. It is a useful and necessary tool for planning a business. Cherry: Yes, that sounds really helpful. But my biggest concern is that I don’t have much money. Consultant: Everybody thinks a business needs money from the start. In fact, it’s entirely possible to start and grow a business with almost no personal financial investment if you know the right way. Cherry: How can I do that? Consultant: Well, you have two main ways of starting a business with a small amount of money: lowering your costs or raising capital from outside sources, like friends and family, crowdfunding, angel investors, government grants and loans, bank loans, and so on. Cherry: Then how can I attract investment from outside sources? Consultant: I suggest you make a business plan after you do the SWOT analysis. With an elaborate plan, you can find a business partner or attract investment more easily. Cherry: Wonderful! Can you tell me what a business plan should include?
ForeignLanguageDepartmentConsultant:Abusiness plan should includeyour business model, estimated sales and costs, andthe income you expect.Cherry: Great! With a business plan,not only canI managemy business, but I can also attractinvestment. Consultant: Exactly.Cherry:Thank you very much for your wonderful advice.Consultant:My pleasure.I wish yousuccessownbueperpeoplDanielFuture PlansetupacompanyEricaHRmanagerStep 3Let's Read* Teaching Tips *1.Lead-in:A good lead-in to the text is of primary importance. So a good performance of thebeginning section Let's Come to Workplace would help set up the situation and pave the way forthe text, and it is a half success in teaching the Text if a lead-in is properly done, as the sayinggoes, "A good beginning is half done."2. The Outline and Comprehension Questions: The outline presented before the text is intended forstudents to grasp the main idea of the Text. T should not just simply ask Ss to fill in the blanks inthe outline, instead T should ask the comprehension question about each blank and write down thekey points of Ss'answers on the blackboard.These key points might be the possible answers tothe outline blanks.If this is properlydone,Ss will haveagoodmotivation to learnthetext3.Language Points:T invites questions concerning the language points in the text and draws Ssattentiontosomekey words and expressions.3.1Newwords,phrasesand expressions
Foreign Language Department Consultant: A business plan should include your business model, estimated sales and costs, and the income you expect. Cherry: Great! With a business plan, not only can I manage my business, but I can also attract investment. Consultant: Exactly. Cherry: Thank you very much for your wonderful advice. Consultant: My pleasure. I wish you success. Step 3 Let’s Read * Teaching Tips * 1. Lead-in: A good lead-in to the text is of primary importance. So a good performance of the beginning section Let’s Come to Workplace would help set up the situation and pave the way for the text, and it is a half success in teaching the Text if a lead-in is properly done, as the saying goes, “A good beginning is half done.” 2. The Outline and Comprehension Questions: The outline presented before the text is intended for students to grasp the main idea of the Text. T should not just simply ask Ss to fill in the blanks in the outline, instead T should ask the comprehension question about each blank and write down the key points of Ss’ answers on the blackboard. These key points might be the possible answers to the outline blanks. If this is properly done, Ss will have a good motivation to learn the text. 3. Language Points: T invites questions concerning the language points in the text and draws Ss’ attention to some key words and expressions. 3.1 New words, phrases and expressions
Foreign Language DepartmentI'faefn/a style that is popular at a particular timefashion时尚：时装objects worn onyour clothes orbodyjewelry'dsu:alri/珠宝，首饰that are usually made from valuable2metals, such as gold and silversomething added to clothing that hasaccessory装饰品，配饰/ak'sesari/na decorative purposethe amount of business that a/"t3:n,aova/营业额，成交量turnover7companydoes in a period of timemoney that is earned in trade orbusiness affer paying the costs ofprofit'prpfit利润，盈利7producing and selling goods andserviceswealthyT'weloi/adj.rich富有的，有钱的not influenced or controlled in anyindependent/mdipendant/独立的，自立的adj.waybyotherpeople.events,orthingshaving been involved in a particular资深的，经验adj.veteranI'vetaran/activity for a long time丰富的Idae/to go somewhere quicklydash猛冲，疾奔V./braend'nju:completely new, especially not yet used全新的，薪新的brand-newadj.study of work you have done, in order/r'v13n/复习revisionto prepare for an examPhrases and Expressions自己做生意to start one's personal businessrun one's own businessdeal in经营：经销to manage and sell something利润率profit marginthe ratio gross profits divided by net sales3.2OutlineofthetextSkim the Text for the main ideas andfill in the blanks with thekey words given in thebox.Young Millionaire Back in Time for SchoolReuben Singh: a student and a young millionaire_His business:jewelry and accessories ②The reasons for his success:1.girls like accessories2.business with a good turnover3. business with a very high profit margin His family background: born into a wealthy family_?His daily timetable:getting up at 5:00 a.m
Foreign Language Department 3.2 Outline of the text Skim the Text for the main ideas and fill in the blanks with the key words given in the box. Young Millionaire Back in Time for School Reuben Singh: a student and a young millionaire ① His business: jewelry and accessories ② The reasons for his success: 1. girls like accessories 2. business with a good turnover 3. business with a very high profit margin His family background: born into a wealthy family ③ His daily timetable: getting up at 5:00 a.m
Foreign Language Departmentwork hours: about 7 hoursstudy hours: about 10 hours ?His hobbies: business and politics ?3.3 Understanding and Language PointsLanguage Points1.Healsorunshis own business,Reuben Singh Holdings,which dealsin fashion jewelryandaccessories.run：tobeincontrolofsomething经营：管理；开办e.g.He'sbeenrunninghisowncompanysinceheleft school.他毕业后就一直在经营自己的公司。dealin：tomanage and sell something经营：经销e.g.Theymainlydealinrarebooks.他们主要经营珍本图书。Structure Analysis:"which deals in fashionable jewelers and accessories"is an attributive clausewhich modifies the antecedent“Reuben Singh Holdings”Translation:同时，他还经营着自己的生意一一鲁本·辛格控股公司，该公司主要经营时尚珠宝和配饰。2.It's also a business with a good turnover and a very high profit margin.turnover:theamountofbusinessthata companydoes ina periodoftime营业额，成交量e.g.The business has an annual turnover of 50,000这家公司的年营业额达5万英榜。Translation：这也是一个有很大销量和很高利润的生意。3. At 14 he made his first independent business tripindependent:not influenced orcontrolled in anywayby other peopleevents,or things独立的自立的e.g.Childrenshouldbeencouragedtobeindependentthinkers.应该鼓励孩子独立思考。Translation:14岁时他便第一次独自出差。4.Now, at 18, he is almost a veteran businessmanveteranhavingbeen involvedinaparticularactivityfora longtime资深的，经验丰富的e.g.She'salsoaveterancampaignerforhumanrights，她还是一位经验丰富的人权活动家。Translation：现在，18岁的他几乎是一位老练的商人。5.Heworksuntil 8:30a.m.,thendashestoschoolforclass inhisbrand-new Jaguar sportscardash:togosomewherequickly猛冲，疾奔e.g.Wedashedforthetrain,but itwasalreadypullingawayfromtheplatform.我们向火车冲去，但火车已经驶离站台了。brand-new:completelynew,especiallynotyetused全新的，薪新的e.g, How can he afford to buy himself a brand-new car?他怎么买得起全新的汽车？TTranslation:他一直工作到8:30，然后开着他全新的捷豹跑车赶去学校上课。6.Thenit istimeforatleastthreehoursof revisiontimeforsomething.：a particularpointwhensomethinghappens是做...事情的时候了e.g. They said they would call us when it was time for dinner他们说一到吃晚饭的时间就给我们打电话。Translation：然后便是不少于三小时的复习时间
Foreign Language Department work hours: about 7 hours study hours: about 10 hours ④ His hobbies: business and politics ⑤ . 3.3 Understanding and Language Points Language Points 1. He also runs his own business, Reuben Singh Holdings, which deals in fashion jewelry and accessories. run: to be in control of something 经营；管理；开办 e.g. He’s been running his own company since he left school. 他毕业后就一直在经营自己的公 司。 deal in: to manage and sell something 经营；经销 e.g. They mainly deal in rare books. 他们主要经营珍本图书。 Structure Analysis: “which deals in fashionable jewelers and accessories” is an attributive clause which modifies the antecedent “Reuben Singh Holdings”. Translation: 同时，他还经营着自己的生意——鲁本·辛格控股公司，该公司主要经营时 尚 珠宝和配饰。 2. It’s also a business with a good turnover and a very high profit margin. turnover: the amount of business that a company does in a period of time 营业额，成交量 e.g. The business has an annual turnover of £50,000. 这家公司的年营业额达 5 万英镑。 Translation: 这也是一个有很大销量和很高利润的生意。 3. At 14 he made his first independent business trip. independent: not influenced or controlled in any way by other people, events, or things 独立的， 自立的 e.g. Children should be encouraged to be independent thinkers. 应该鼓励孩子独立思考。 Translation: 14 岁时他便第一次独自出差。 4. Now, at 18, he is almost a veteran businessman. veteran: having been involved in a particular activity for a long time 资深的，经验丰富的 e.g. She’s also a veteran campaigner for human rights. 她还是一位经验丰富的人权活动家。 Translation：现在，18 岁的他几乎是一位老练的商人。 5. He works until 8:30a.m., then dashes to school for class in his brand-new Jaguar sports car. dash: to go somewhere quickly 猛冲，疾奔 e.g. We dashed for the train, but it was already pulling away from the platform. 我们向火车冲 去，但火车已经驶离站台了。 brand-new: completely new, especially not yet used 全新的，崭新的 e.g. How can he afford to buy himself a brand-new car? 他怎么买得起全新的汽车？ T Translation: 他一直工作到 8:30，然后开着他全新的捷豹跑车赶去学校上课。 6. Then it is time for at least three hours of revision. time for something.: a particular point when something happens 是做.事情的时候了 e.g. They said they would call us when it was time for dinner. 他们说一到吃晚饭的时间就给 我们打电话。 Translation: 然后便是不少于三小时的复习时间
Foreign Language DepartmentTranslation oftheText鲁本·辛格--百万富翁重返校18岁的鲁本·辛格在曼彻斯特的威廉休姆文法学校攻读高级证书。同时，他还经营着自己的生意一鲁本·辛格控股公司，该公司主要经营时尚珠宝和配饰。他身价近1000万英镑。他说成功的秘决很简单：女孩子们没有足够的钱每天都出去买新衣服。通过使用配饰可以改变他们衣服的样子。这也是一个有很高营业额和利润的生意。鲁本·辛格出生于英国柴郡一个富裕的家庭。12岁的时候就在他父母的公司开始学习做生意。14岁时他便第一次独自出差。现在，18岁的他几乎是一位老练的商人。他仍然直接与制造商打交道。一年要去远东旅行九到十次，几乎每周都去米兰和巴塞罗那。他每天5点起床，7点开始工作，一直到8:30，然后开着他全新的捷豹跑车赶去学校上课。在下午3:30放学之后，他回到办公室再工作到晚上9点。然后进行至少三个小时的复习。当谈及爱好问题时，他说，“我的朋友们都有自己的爱好，主要是足球；我也有自己的爱好，那就是商业和政治。”3.4 Understand the TextTask1Workwithyourpartnerand answerthefollowingquestionsaccordingtotheText1.Who isReuben Singh?-Reuben Singhisastudentand alsoayoungmillionaire2.What business does Reuben Singh deal in?- Reuben Singh deals in fashion jewelry and accessories3.Why can Reuben Singh start learning business at a young age?-Hewasborn intoawealthy/richfamily.4,HowmanyhoursdoesReubenSingh workandstudyaday?-He works for about 7 hours and studies about 10 hours a day5.What are Reuben Singh's hobbies?-His hobbies are business and politics./ He likes business and politicsTask 2 Choose the best answers to the following questions.[d] 1.Which of thefollowingstatements isNOT trueaboutReuben Singh?a.He studiesatWilliamHulme Grammar Schoolb.Heruns his own businessc. He sells jewelry and accessories.d. He has 10 million pounds.[b] 2.Thefollowing are the reasonsforReuben Singh's success exceptthata.accessories arepopular amonggirlsb.jewelry never loses moneyc. the business has a very high profit margind. the business has a good turnover[c] 3. What is the meaning of the underlined word in Now, at 18, he is almost a veteranbusinessman"?a.Famous.b. Young.c.Experienced.d. Clever
Foreign Language Department Translation of the Text 鲁本·辛格-百万富翁重返校 18 岁的鲁本·辛格在曼彻斯特的威廉休姆文法学校攻读高级证书。同时，他还经营着 自己 的生意——鲁本·辛格控股公司，该公司主要经营时尚珠宝和配饰。他身价近 1000 万 英镑。 他说成功的秘诀很简单：女孩子们没有足够的钱每天都出去买新衣服。通过使用配饰 可以 改变他们衣服的样子。这也是一个有很高营业额和利润的生意。 鲁本·辛格出生于英国柴郡 一个富裕的家庭。12 岁的时候就在他父母的公司开始学习做 生意。14 岁时他便第一次独自 出差。现在，18 岁的他几乎是一位老练的商人。他仍然直接 与制造商打交道。一年要去远 东旅行九到十次，几乎每周都去米兰和巴塞罗那。 他每天 5 点起床，7 点开始工作，一直 到 8:30，然后开着他全新的捷豹跑车赶去学校上课。 在下午 3:30 放学之后,他回到办公室 再工作到晚上 9 点。然后进行至少三个小时的复习。 当谈及爱好问题时，他说，“我的朋友 们都有自己的爱好, 主要是足球；我也有自己的 爱好，那就是商业和政治。” 3.4 Understand the Text Task 1 Work with your partner and answer the following questions according to the Text. 1. Who is Reuben Singh? – Reuben Singh is a student and also a young millionaire. 2. What business does Reuben Singh deal in? – Reuben Singh deals in fashion jewelry and accessories. 3. Why can Reuben Singh start learning business at a young age? – He was born into a wealthy / rich family. 4. How many hours does Reuben Singh work and study a day? – He works for about 7 hours and studies about 10 hours a day. 5. What are Reuben Singh’s hobbies? – His hobbies are business and politics. / He likes business and politics. Task 2 Choose the best answers to the following questions. [d] 1. Which of the following statements is NOT true about Reuben Singh? a. He studies at William Hulme Grammar School. b. He runs his own business. c. He sells jewelry and accessories. d. He has 10 million pounds. [b] 2. The following are the reasons for Reuben Singh’s success except that _. a. accessories are popular among girls b. jewelry never loses money c. the business has a very high profit margin d. the business has a good turnover [c] 3. What is the meaning of the underlined word in “Now, at 18, he is almost a veteran businessman”? a. Famous. b. Young. c. Experienced. d. Clever