Follow up riting and g Presenting he report esearch Desigh Establish Analysis of Research the data Objectives Choice of Method Selection of Collection of the data the Sampling Procedure
11 Establish Research Objectives Research Design Choice of Method Selection of the Sampling Procedure Collection of the Data Analysis of the Data Writing and Presenting the Report Follow up
Defining the Problem Research Objectives Exploratory .Sheds light on problem Research suggest solutions or new ideas Descriptive Research .Ascertain magnitudes. eTest cause-and-effect Causal relationships Research .Tests hypotheses about cause and-effect relationships 12
12 Exploratory Research Descriptive Research Causal Research •Test cause- and-effect relationships. •Tests hypotheses about causeand-effect relationships. •Sheds light on problem - suggest solutions or new ideas. •Ascertain magnitudes. Defining the Problem & Research Objectives
Research purpose Research Question Exploratory research What new product What alternative ways are Boxed lunches are better than other should be developed? there to provide lunches forms for school childre Descriptive research How should a new where do people now buy Upper-class buyers use specialty product be distributed? similar products? stores. and middle-class buyers use department stores Causal research Will an increase in the What is the relationship For small organizations, an increase of services staff be profitable? between size of services 50% or less will generate marginal staff and revenue? revenue in excess of marginal costs
13 Research Purpose Research Question Hypothesis Exploratory Research What new product should be developed? What alternative ways are there to provide lunches for school children? Boxed lunches are better than other forms. Descriptive Research How should a new product be distributed? Where do people now buy similar products? Upper-class buyers use specialty stores, and middle-class buyers use department stores. Causal Research Will an increase in the services staff be profitable? What is the relationship between size of services staff and revenue? For small organizations, an increase of 50% or less will generate marginal revenue in excess of marginal costs
Research Proposal )Purpose and Scope > Objectives Research approach sTime and cost estimates )Appendixes
14 Research Proposal ➔Purpose and Scope ➔Objectives ➔Research Approach ➔Time and Cost Estimates ➔Appendixes