CONTENT CLICK HERE 1. Marketing Information System 2. Marketing research 3.Demand measuring
1.Marketing Information System 2.Marketing Research 3.Demand measuring
1. Marketing Information System Marketing information system(MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers
7 Marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. 1.Marketing Information System
2. Marketing Research Marketing Research Process Secondary -Data sources Research Approaches Criteria of Good Marketing Research
8 2. Marketing Research Marketing Research Process Secondary -Data sources Research Approaches Criteria of Good Marketing Research
Before the research Why should we do research? What research should be done? Is it worth doing the research? How should the research be designed to achieve the research objectives What will we do with the le research?
9 • Why should we do research? • What research should be done? • Is it worth doing the research? • How should the research be designed to achieve the research objectives? • What will we do with the research? Before the research:
The Marketing Research Process Defining the problem and Developing Collect the research the research information objectives plan Present the Analyze the findings information
10 Defining the problem and research objectives Developing the research plan Collect the information Analyze the information Present the findings The Marketing Research Process