Chapter 16 Launching a successful Online business and ec project
Chapter 16 Launching a Successful Online Business and EC Project
Starting a new online business Creating a New Company or Adding an Online Project Step 1: Identify a consumer or business need in the marketplace Step 2: Investigate the opportunity Step 3: Determine the business owner's ability to meet the need Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 2 Starting a New Online Business • Creating a New Company or Adding an Online Project – Step 1: Identify a consumer or business need in the marketplace – Step 2: Investigate the opportunity – Step 3: Determine the business owner’s ability to meet the need
Starting a new online business Online Business Planning business plan A written document that identifies a company's goals and outlines how the company intends to achieve the goals and at what cost business case a document that is used to justify the investment of internal, organizational resources in a specific application or project Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 3 Starting a New Online Business • Online Business Planning business plan A written document that identifies a company’s goals and outlines how the company intends to achieve the goals and at what cost business case A document that is used to justify the investment of internal, organizational resources in a specific application or project
Starting a new online business Initial funding of a new online business angel investor A wealthy individual who contributes personal funds and possibly expertise at the earliest stage of business development incubator A company, university, or nonprofit organization that supports businesses in their initial stages of development Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 4 Starting a New Online Business • Initial Funding of a New Online Business angel investor A wealthy individual who contributes personal funds and possibly expertise at the earliest stage of business development incubator A company, university, or nonprofit organization that supports businesses in their initial stages of development
Starting a new online business Secondary Funding a New Online Business venture capital (vc) Money invested in a business by an individual or a group of individuals (venture capitalists)in exchange for equity in the business Additional Funding: A Large Partner The iPo Electronic Commerc Prentice Hall 2006 5
Electronic Commerce Prentice Hall © 2006 5 Starting a New Online Business • Secondary Funding a New Online Business venture capital (VC) Money invested in a business by an individual or a group of individuals (venture capitalists) in exchange for equity in the business – Additional Funding: A Large Partner – The IPO