Chapter 9 Mobile commerce and Pervasive Computing
Chapter 9 Mobile Commerce and Pervasive Computing
Learning objectives 1. Define mobile commerce and understand its relationship to e-commerce 2. Understand the mobile computing environment that supports m-commerce 3. Describe the four major types of wireless telecommunications networks 4. Discuss the value-added attributes and fundament al drivers of m-commerce 5. Discuss m-commerce applications in finance, advertising, and provision of content Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define mobile commerce and understand its relationship to e-commerce. 2. Understand the mobile computing environment that supports m-commerce. 3. Describe the four major types of wireless telecommunications networks. 4. Discuss the value-added attributes and fundamental drivers of m-commerce. 5. Discuss m-commerce applications in finance, advertising, and provision of content
Learning objectives 6. Describe the application of m-commerce within organizations 7. Understand B2B and supply chain management applications of m-commerce 8. Describe consumer and personal applications of m commerce 9. Understand the technologies and potential application of location-based m-commerce 10. Describe the major inhibitors and barriers of m-commerce 11. Discuss the key characteristics and current uses of pervasive computing Electronic Commerce Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 3 Learning Objectives 6. Describe the application of m-commerce within organizations. 7. Understand B2B and supply chain management applications of m-commerce. 8. Describe consumer and personal applications of mcommerce. 9. Understand the technologies and potential application of location-based m-commerce. 10. Describe the major inhibitors and barriers of m-commerce. 11. Discuss the key characteristics and current uses of pervasive computing
Mobile Computing Overview of mobile commerce mobile commerce(m-commerce, m-business) Any business activity conducted over a wireless telecommunications network Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 4 Mobile Computing • Overview of Mobile Commerce mobile commerce (m-commerce, m-business) Any business activity conducted over a wireless telecommunications network
Exhibit 9. 1 the mobile commerce Landscape Technological Commercial M-Commerce Foundations Capabilities Applications Mobile devices Value-added Infrastructure attributes Financial Ubiquity Shopping Convenience Software Personalization Advertising Localization Content provision Services Intrabusiness B2B and SCM Wireless Networks Drivers Personal Powerful devices Consumer Local Handset culture Personal services Metropolitan Service economy Wide area Others Location based Management and financial considerations: planning, cost-benefit analysis, risk assessment, project management, implementation, etc Electronic Commerce Prentice Hall 2006 5
Electronic Commerce Prentice Hall © 2006 5 Exhibit 9.1 The Mobile Commerce Landscape