Chapter 14 E-Commerce Strategy and Global ec
Chapter 14 E-Commerce Strategy and Global EC
Learning objectives Describe the strategic planning process 2. Describe the purpose and content of a business plan 3. Understand how e-commerce impacts the strategic planning process 4. Understand how EC applications are formulated justified, and prioritized Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the strategic planning process. 2. Describe the purpose and content of a business plan. 3. Understand how e-commerce impacts the strategic planning process. 4. Understand how EC applications are formulated, justified, and prioritized
Learning objectives 5. Describe strategy implementation and assessment, including the use of metrics 6. Evaluate the issues involved in global EC 7. Analyze the impact of EC on small and medium sized businesses Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 3 Learning Objectives 5. Describe strategy implementation and assessment, including the use of metrics. 6. Evaluate the issues involved in global EC. 7. Analyze the impact of EC on small and mediumsized businesses
Organizational Strategy Concepts and Overview strategy a broad-based formula for how a business is going to compete, what its goals should be, and what plans and policies will be needed to carry out those goals Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 4 Organizational Strategy: Concepts and Overview strategy A broad-based formula for how a business is going to compete, what its goals should be, and what plans and policies will be needed to carry out those goals
Organizational Strategy Concepts and Overview e-commerce strategy(e-strategy) The formulation and execution of a vision of how a new or existing company intends to do business electronically Electronic Commerc Prentice Hall 2006 5
Electronic Commerce Prentice Hall © 2006 5 Organizational Strategy: Concepts and Overview e-commerce strategy (e-strategy) The formulation and execution of a vision of how a new or existing company intends to do business electronically