Chapter 10 E-Auctions
Chapter 10 E-Auctions
Learning Objectives 1. Define the various types of e-auctions and list their characteristics 2. Describe the processes involved in conducting forward and reverse e-auctions 3. Describe the benefits and limitations of e-auctions 4. Describe some unique e-auction models Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define the various types of e-auctions and list their characteristics. 2. Describe the processes involved in conducting forward and reverse e-auctions. 3. Describe the benefits and limitations of e-auctions. 4. Describe some unique e-auction models
Learning Objectives 5. Describe the various services that support e-auctions 6. Describe the hazards of e-auction fraud and discuss possible countermeasures 7. Describe bartering and negotiating 8. Describe e-auction deployment and implementation issues 9. Analyze future directions of mobile e-auctions Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 3 Learning Objectives 5. Describe the various services that support e-auctions. 6. Describe the hazards of e-auction fraud and discuss possible countermeasures. 7. Describe bartering and negotiating. 8. Describe e-auction deployment and implementation issues. 9. Analyze future directions of mobile e-auctions
Fundamentals of Dynamic pricing and E-auctions auction Market mechanism by which buyers make bids and sellers place offers; characterized by the competitive and dynamic nature by which the final price is reached electronic auctions (e-auctions) Auctions conducted online dynamIc prIcing Prices that are determined based on supply and demand relationships at any given time Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 4 Fundamentals of Dynamic Pricing and E-Auctions auction Market mechanism by which buyers make bids and sellers place offers; characterized by the competitive and dynamic nature by which the final price is reached electronic auctions (e-auctions) Auctions conducted online dynamic pricing Prices that are determined based on supply and demand relationships at any given time
Exhibit 10. 1 Types of Dynamic Pricing Negotiation Re everse Bartering auctions, One Bargaining RFQ Tendering Buyers Forward Dvnamic (regular) exchanges Many auctions One Ma Sellers Electronic Commerc Prentice Hall 2006 5
Electronic Commerce Prentice Hall © 2006 5 Exhibit 10.1 Types of Dynamic Pricing