Adding EC Initiatives and Transforming to an E-Business Adding EC Initiatives to an EXisting Business A storefront A portal E-procurement Auctions and reverse auctions Other initiatives Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 6 Adding EC Initiatives and Transforming to an E-Business • Adding EC Initiatives to an Existing Business – A storefront – A portal – E-procurement – Auctions and reverse auctions – Other initiatives
Adding EC Initiatives and Transforming to an E-Business Transformation to an E-Business What is organizational transformation? How an organization can be transformed into an e-business Software tools for facilitating transformation to e-business Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 7 Adding EC Initiatives and Transforming to an E-Business • Transformation to an E-Business – What is organizational transformation? – How an organization can be transformed into an e-business – Software tools for facilitating transformation to e-business
EXhibit 16 1 Roadmap to Becoming an E-Business External Process Convergence New Process Effective e-CRM g Team es in Becoming an E-Busines Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 8 Exhibit 16.1 Roadmap to Becoming an E-Business
Building or acquiring a Web site Classification of Web sites informational web site A Web site that does little more than provide information about the business and its products and services interactive Web site A Web site that provides opportunities for the customers and the business to communicate and share information Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 9 Building or Acquiring a Web Site • Classification of Web Sites informational Web site A Web site that does little more than provide information about the business and its products and services interactive Web site A Web site that provides opportunities for the customers and the business to communicate and share information
Building or acquiring a Web site Classification of web sites attractors Web site features that attract and interact with visitors in the target stakeholder group transactional web site A Web site that sells products and services collaborative Web site a site that allows business partners to collaborate Electronic Commerc Prentice Hall 2006
Electronic Commerce Prentice Hall © 2006 10 Building or Acquiring a Web Site • Classification of Web Sites attractors Web site features that attract and interact with visitors in the target stakeholder group transactional Web site A Web site that sells products and services collaborative Web site A site that allows business partners to collaborate