7-6 Il.Segmenting Markets 雒對好酒价置多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 7－6 II. Segmenting Markets
ll.Segmenting Markets 7-7 >Segmenting Consumer Markets >Segmenting Business Markets >Segmenting International Markets >Requirements for Effective Segmentation 计至（竹置多大学 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 7－7 II. Segmenting Markets Segmenting Consumer Markets Segmenting Business Markets Segmenting International Markets Requirements for Effective Segmentation
Bases for Segmenting Consumer Markets 7-8 Characteristics >Demographic >Geographic >Psychographic >Response 對计至（宜多大孝 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 7－8 Bases for Segmenting Consumer Markets Characteristics Demographic Geographic Psychographic Response
Geodemographics 7-9 Characteristics Demographics: >Gender >Age Geographic location: >Income >Population by >Occupation country >Marital status >Household size >Popn.by Region >Race >Popn.by City size >Religion >Popn.by SD >Education level >Popn.by SSD >Socioeconomic >Popn.by LGA >status >Popn.by CD >Lifecycle stage Bases for identifying homogenous groups of consumers that are measurable,accessible,substantial and,actionable 對计至（竹置多大孝 国际商学院市场营销学系 15 University of Intemational Business and Economics
国际商学院 市场营销学系 7－9 Geodemographics Characteristics Geographic location: Population by country Popn. by Region Popn. by City size Popn. by SD Popn. by SSD Popn. by LGA Popn. by CD Demographics: Gender Age Income Occupation Marital status Household size Race Religion Education level Socioeconomic status Lifecycle stage Bases for identifying homogenous groups of consumers that are measurable, accessible, substantial and, actionable
Bases for Segmenting Business Markets 7-10 >Demographics >Operating Variables >Purchasing Approaches >Situational Factors >Personal Characteristics 對酒（价置多大号 国际商学院市场营销学系 University of Intemational Business and Economics
国际商学院 市场营销学系 7－10 Bases for Segmenting Business Markets Demographics Operating Variables Purchasing Approaches Situational Factors Personal Characteristics